Accurate conversion tracking is one of the biggest challenges Shopify merchants face today. With iOS privacy updates, ad blockers, and cookie restrictions, standard tracking often fails, leading to incomplete reports and wasted ad spend. Conversios offers two Shopify tracking apps to solve this problem: the All-in-One Conversion Tracking app and the Server-Side Tracking (SST) app. Both are no-code solutions that connect with GA4, Google Ads, Meta CAPI, TikTok, Snapchat, and more. In this guide, we compare the Shopify All-in-One and Server-Side Tracking apps, including pricing, features, and best use cases, so you can choose the right solution for your store.
Starting Prices at a Glance:
- Conversios Conversion Tracking (All-in-One App): From $30/month
- Conversios Server-Side Tracking (SST): From $60/month (Google Cloud included, no extra hosting charges)
The Tracking Challenge for Shopify Stores
Running ads is expensive, but not knowing whether they’re actually driving sales is even costlier. Accurate Shopify conversion tracking has become a real headache for store owners.
Why? Because:
- Adblockers often block traditional tracking pixels.
- iOS 14+ updates limit how much data is shared with platforms.
- Cookie restrictions reduce the reliability of data.
The result? Incomplete reports, poor optimization, and wasted ad spend.
This is where Conversios steps in with two solutions: the Conversios Conversion Tracking (All-in-One App) and the Conversios Server-Side Tracking (SST App). Both are designed as no-code solutions that Shopify merchants can install in minutes. Let’s break down how each works and which one is right for you.
Conversios Conversion Tracking (All-in-One App)
Think of this as your all-in-one tracking Shopify app. It’s designed to simplify tracking across platforms without requiring coding knowledge or multiple setups.
How it works:
- GA4, Google Ads, Microsoft Bing → tracked through the browser (client-side).
- Facebook Pixel + CAPI → tracked via both browser and server.
- TikTok Pixel + CAPI → tracked via both browser and server.
- Snapchat Pixel + CAPI → tracked via both browser and server.
- Hotjar, Clarity, Crazy Egg → tracked through the browser (client-side).
Reports & Insights
- GA4 Ecommerce tracking.
- GA4 Realtime tracking.
- Google Ads insights.
- Meta Ads insights.
All these reports can be viewed directly inside the app, so you don’t need to keep switching between platforms to check performance.
Why it works for small stores
- Easy, no-code setup.
- Covers all the essentials in one place.
- Perfect for Shopify merchants with smaller ad budgets.
💡 In short: This conversion tracking app for Shopify is plug-and-play and gives you complete visibility across your main channels for $30/month.
Conversios Server-Side Tracking (SST App)
If you’re scaling up, the server-side tracking Shopify app is the better fit. Instead of depending on the customer’s browser, it ensures all conversions are tracked server side and sent directly from the server to GA4 and ad platforms.
How it works:
- GA4, Google Ads, Facebook, TikTok, Snapchat → All conversions tracked server side.
- Events cannot be blocked by adblockers, cookies, or iOS14+ restrictions.
- Google Cloud hosting is included, so there are no hidden costs.
Reports & Insights
- GA4 Standard reports.
- GA4 Ecommerce reports.
- GA4 Realtime tracking.
- Google Ads reports.
- Meta Ads insights.
- Meta demographics report.
Just like the AIO app, all reports are built into the SST dashboard itself. This makes it easier to track performance across multiple platforms without leaving the app, while still benefiting from the accuracy of server-side tagging Shopify.
Why it works for scaling businesses
- Server-side tagging Shopify ensures maximum accuracy.
- Protects ad spend with reliable event data.
- Designed for medium to large stores running advanced campaigns.
💡 In short: At $60/month (with Google Cloud included), the SST app delivers future-proof, no-code tracking for serious growth.
Real-World Proof: Restube’s Tracking Fix
To see the difference in action, let’s look at Conversios client Restube. They were losing conversion data due to cookie restrictions and browser issues. After implementing the server-side tagging Shopify solution from Conversios, their tracking accuracy returned, and they gained a clear view of ad performance.
👉 Read the full story: How Restube Fixed Their Shopify Conversion Tracking
This shows why the server-side tracking Shopify app is a game-changer for brands that rely heavily on digital ads.
Quick Comparison: All-in-One vs Server-Side
| Feature | Conversion Tracking (AIO) | Server-Side Tracking (SST) |
| Starting Price | $30/month | $60/month (Google Cloud included) |
| Tracking Method | Browser for GA4, Google Ads, Bing, Hotjar, Clarity, Crazy Egg; Browser + CAPI for FB, TikTok, Snap | All conversions tracked server side |
| Reporting (inside the app) | 1. GA4 Ecommerce
2. GA4 Realtime 3. Google Ads insights 4. Meta Ads insights |
1. GA4 Standard
2. GA4 Ecommerce 3. GA4 Realtime 4. Google Ads reports 5. Meta Ads insights 6. Meta demographics report |
| Best For | Small to mid-sized stores | Scaling stores with higher ad spend |
So, Which Shopify Tracking App Should You Choose
Here’s the simplest way to decide:
- Choose the All-in-One Tracking Shopify App if you’re just starting or running a smaller store. It’s affordable, easy to set up, and gives you coverage across major platforms.
- Choose the Server-Side Tracking Shopify App if you’re scaling, spending heavily on ads, and want bulletproof accuracy. With server-side tagging Shopify, you bypass browser limitations, get better attribution, and protect your ad dollars.
Think of it like this: AIO helps you get started. SST future-proofs your tracking.
Wrapping It Up
Accurate Shopify conversion tracking is critical for growth.
- If you’re new or budget-conscious, start with the Conversios All-in-One Tracking Shopify App at $30/month.
- If you’re scaling and need reliable data to optimize ad spend, the Conversios Server-Side Tracking App at $60/month (with Google Cloud included) is the smarter choice.
And remember – both are 100% no-code, so you can install them in minutes without technical headaches.
Frequently Asked Questions
Q. Why is server-side tagging Shopify more accurate?
Because all conversions are tracked server side, without relying on the customer’s browser.
Q. Can I start with AIO and move to SST later?
Yes, many merchants start with AIO and upgrade to SST as their business grows.
Q. Do these apps require coding skills?
No. Both are fully no-code solutions. You can set them up in minutes without developers.
Q. Is GA4 tracking supported in both apps?
Yes. Both are Shopify GA4 tracking apps, but SST provides more advanced reporting (Standard, Ecommerce, Realtime).