6 Minutes Of Reading
July 9, 2024

Google Consent Mode V2: Everything You Need to Know


Google Consent Mode is an API that introduces four tag settings. Two of the settings were in the first version, and two new consent modes were added for the V2 version.

The advanced method is more flexible and more insightful with data, therefore most marketers prefer it to the other.

How does it work?
How does Google Consent Mode analyze our choices?
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