How Restube Fixed Shopify Conversion Tracking Issues with Conversios

Restube is dedicated to making water adventures safer and more enjoyable for everyone. As a leader in innovative water safety gear, Restube’s commitment to customer trust extends beyond their products, into the accuracy of their digital analytics. This case study explores how Restube overcame major tracking challenges to ensure every marketing decision is backed by reliable data.

Platform: Shopify
Product Used: Conversios Server-Side Tracking Shopify App
Industry: Water Safety Gear (E-commerce)

The Problem

Restube, a brand known for innovative water safety products, faced serious challenges in tracking conversions accurately across key platforms. Their internal reports didn’t match what platforms like GA4, Meta Ads, and Google Ads were showing.

These inconsistencies affected performance decisions and campaign budgets.

Key Issues Identified

• GA4 purchase events were either missing or triggering inconsistently.
  
• Meta Ads showed inflated results due to duplicate or unverified events.
  
• Enhanced conversions in Google Ads weren’t passing user data properly.
  
• Outdated GTM setups included deprecated scripts and unused workspaces.
  
• Subdomain tracking was broken due to cookie issues and dataLayer gaps.

How Conversios Helped

Instead of rebuilding the entire infrastructure, Restube adopted the Conversios Server-Side Tracking solution, which provided a streamlined and privacy-compliant way to fix broken tags, unify data, and improve performance across platforms.

The team worked closely with Restube to ensure every tag, container, and signal was functioning as intended.

Implemented Fixes:

• Purchase events are now tracked through a server-side Google Tag Manager (GTM) container for both GA4 and Meta.
• Enhanced conversions were activated via API, using hashed first-party customer data.
  
• Outdated scripts were removed to avoid double-counting and reduce browser workload.
• Subdomain tracking was fixed by making sure dataLayer and cookies work the same way everywhere.
• GTM workspaces were reviewed and cleaned up, removing old tags and making the setup simpler.

Results

Performance Improvements

• GA4 purchase event accuracy increased by 85%
  
• Meta conversion accuracy improved by 60%
  
• Meta’s Event Match Quality score increased from 58% to 92%.
• Page load speed improved by approximately 30 %
  
• Platform alignment and debugging completed within 10 working days 

Conclusion

Restube didn’t need new campaigns or tools. They needed accurate data. With Conversios’ Server-Side Tracking app for Shopify, they fixed deep-rooted tracking issues, improved performance metrics, and now operate with full confidence in their analytics.