How SylvanSport Improved Lead Tracking and Mid-Funnel Conversions with Conversios

SylvanSport is a US-based manufacturer of premium outdoor adventure gear and adventure camping trailers. Their leading products include the GO pop-up camper and VAST travel trailer.

The company sells directly through its website and a nationwide dealer network, serving adventure enthusiasts across the US and Canada.

Platform: WooCommerce

Product Used: Conversios Server-Side Tracking (Pro Plan)

Industry: Outdoor & Recreational Vehicles

The Challenge

SylvanSport’s marketing team faced a complex challenge; their products had two distinct purchase cycles.

• High-ticket items (trailers) like GO and VAST require long sales cycles and multiple touchpoints before a buyer commits.
• Lower-ticket gear sells quickly online, generating plenty of purchase data for ad platforms.

Because trailer sales often happen partly offline after a deposit, Google and Meta Ads could not see the full customer journey. Using only “Purchase” as a conversion in GA4 did not give algorithms enough data to find high-quality leads or optimize ad spend effectively.

The Conversios Solution

To close these tracking gaps, SylvanSport started using the Conversios WooCommerce Server-Side Tracking Pro Plan.

The Conversios team worked closely with the SylvanSport marketing and CRM teams to connect their systems and improve lead tracking.

Integrate HubSpot with GA4 and Google Ads

• Built a two-way connection between HubSpot forms and GA4 via server-side tagging.
• Synced key lead events (Catalog Download, Meet an Owner, Financing Inquiry, Book a Demo).
• Mapped these events to Google Ads and Meta Ads for better optimization.

Implement Server-Side Event Tracking

• Ensured all mid-funnel lead actions fired reliably, even when browser tracking was blocked.
• Passed clean, consented user data to GA4 and Google Ads to strengthen remarketing and bidding.

The Results

Within a seasonally comparable period, SylvanSport saw measurable improvements:

• +32% increase in Catalog Downloads (mid-funnel lead signals)
• +24% increase in Book a Demo / Call Appointments
• Higher quality leads synced automatically from HubSpot to the sales team
• Improved ROAS visibility in Google and Meta Ads through connected GA4 tracking

With Conversios SST, SylvanSport now tracks every meaningful action not just purchases giving ad platforms the data they need to optimize toward real conversions.

Looking Ahead

SylvanSport continues to refine its paid campaigns by combining HubSpot CRM data, GA4 events, and server-side signals from Conversios.
This setup will also be used for future product launches and dealer campaigns to get even better tracking and lead insights.