Why focus on the Facebook Purchase event?

Because it's the most valuable event in your Meta ads funnel — and the one most impacted by tracking issues.

Will GTM Preview Mode show me Meta-specific details?

Yes — you’ll be able to inspect exactly what’s being sent to Facebook via CAPI.

What’s the difference between browser and server-side purchase events?

Browser-side events can be blocked or lost. Server-side events are more reliable — especially with consent and signal loss.

Will Tracking Checker help with Meta tracking too?

Yes! Tracking Checker supports Meta, Ads, GA4, and other major ad platforms right out of the box — so you can audit across all your key channels in one place.

Expert Blogs From Conversios

Explore our comprehensive collection of informative and engaging blog posts written by our experts.
Discover valuable insights, tips, and trends in the SAAS industry.

How to Validate Server Side GTM Like a Pro in Under 1 Minute

Struggling with broken tracking? Here’s how to validate Server Side GTM in under a minute, using a real-world example of the Facebook Purchase event. Perfect for Shopify, WooCommerce, and privacy-first marketers. Maya’s Costly Lesson in Missed Purchases Let’s start with a story you might relate to. Maya, a smart digital […]

August 18, 2025 5 minutes of reading