Can I use GA4 audiences outside of Google Ads?

Right now, GA4 audiences are mainly for Google’s own tools.

What’s the difference between a segment and an audience in GA4?

Segments help you analyze past data. Audiences let you target users as they meet your rules.

Expert Blogs From Conversios

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How to Build GA4 Audiences for Retargeting [No-Code Guide]

If you’re a marketer looking to get more from your Google Analytics 4 for e-commerce data, you’re in luck. GA4 comes with a built-in audience builder that lets you easily segment users based on what they do on your site, no code or developer help is required. Want to retarget […]

June 19, 2025 4 minutes of reading

LinkedIn Profile Targeting in Microsoft Ads: 2025 Setup and Use Cases

Reaching the right decision-makers is more critical than ever for B2B marketers, and LinkedIn Profile Targeting in Microsoft Ads offers a powerful way to do just that. By harnessing real LinkedIn data, including company, industry, and job function, this feature enables advertisers to deliver highly relevant messages to professional audiences

June 18, 2025 6 minutes of reading