Question 1

How do I know if my CAPI events are working?

Accepted Answer

Go to Meta Events Manager, open the Test Events tab, and look for events marked as 'Server.' You should see Purchase, Lead, or other actions appear shortly after triggering them.

Question 2

Why is my Meta Pixel firing, but conversions are not showing?

Accepted Answer

There may be missing parameters, misconfigured events, or browser-level blocks. Use Events Manager to check event delivery and formatting.

Question 3

Can I use Events Manager to test both Pixel and CAPI?

Accepted Answer

Yes. It shows both sources separately. Look for the source label next to each event to verify which was received.

Question 4

What’s the difference between Events Manager and Pixel Helper?

Accepted Answer

Pixel Helper checks if an event was triggered in the browser. The Events Manager tells you if Meta received and processed the event.

Question 5

What is match quality, and why does it matter?

Accepted Answer

Match quality reflects how well Meta can match your event to a user. Higher match quality improves attribution, targeting, and campaign optimization.

Expert Blogs From Conversios

Meta Events Manager Debug Guide: Fix Pixel and CAPI Tracking in 2025