Can I change the attribution window in TikTok?

Yes. TikTok allows 1, 7, or 14-day click windows and 1-day view windows. These can be managed inside Attribution Manager.

Is TikTok Pixel enough on its own?

No. The pixel alone misses many conversions due to cookie restrictions. Combine it with the Events API for complete tracking.

Do I need technical skills to set this up?

Some setups require server access or integration tools. You can work with a developer or use a tracking solution that supports TikTok’s Events API.

Does this apply only to TikTok Shop ads?

No. These changes affect all types of TikTok advertising, but TikTok Shop and live ads now offer deeper funnel insights as well.

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TikTok Attribution 2025: What eCommerce Brands Need to Know

TikTok is no longer just a discovery platform. In 2025, it has become a major growth channel for eCommerce brands. However, how success is measured on TikTok has changed. If you’re still relying on last-click data or basic pixel tracking, your results may be inaccurate. TikTok’s new attribution system is […]

June 27, 2025 5 minutes of reading