Shopify store owners often overlook Microsoft Merchant Center, but it can be a strong revenue channel when set up correctly. Microsoft Shopping Ads appear across Bing, MSN, Outlook, and Edge. In many cases, the cost per click is lower than Google Shopping. The challenge is not access. It is execution. […]
Many ecommerce brands still overlook Microsoft Ads, even though its audience network and LinkedIn-powered targeting can deliver some of the highest-intent traffic online. But without proper tracking, even a strong channel underperforms. That is why setting up Microsoft UET, LinkedIn Insight Tag, and Microsoft Clarity accurately matters more than ever.
Tracking accuracy in Microsoft Ads depends heavily on a correctly functioning Universal Event Tracking (UET) tag. When the UET tag is not firing or your conversion events are not being recorded, optimization becomes difficult. This guide walks you through every debugging step, including installation, validation, GTM issues, consent problems, and
Step-1: Login to your Microsoft ads account and navigate to Conversions >Conversions Goals. Step 2: On the Conversions Goals page, click on the option Create to create a new conversion goal. On the next page, you will have to select the type of conversion you wish to track. Go with
If you’re running paid campaigns in 2025, you’re probably asking: Should I stick with Google Ads or give Microsoft Ads a real shot? Clicks are more expensive, competition is tighter, and AI is changing the game. Google Ads remains the giant, but Microsoft Ads, powered by Bing and LinkedIn, is
Reaching the right decision-makers is more critical than ever for B2B marketers, and LinkedIn Profile Targeting in Microsoft Ads offers a powerful way to do just that. By harnessing real LinkedIn data, including company, industry, and job function, this feature enables advertisers to deliver highly relevant messages to professional audiences
If you’re new to Microsoft Advertising, selecting the right campaign type is your first significant step toward success. Microsoft Ads offers several campaign formats, each designed for different marketing goals, audiences, and products. This guide breaks down the four most important Microsoft Ads campaign types, with clear examples and tips
Most brands are still sleeping on Microsoft Ads. While advertisers focus heavily on Google and Meta, Microsoft has quietly become one of the most underrated performance channels of 2025. With AI-powered Bing, LinkedIn-level targeting, and placements across Outlook, MSN, and Windows, it’s built for reach and precision. If you’re running
If you’re looking to diversify your ad strategy, Microsoft Advertising is one of the most underutilized yet powerful platforms for reaching high-intent users across search, display, and native surfaces. Before diving into campaign types and setup, let’s first understand what Microsoft Advertising is and why it matters in 2025. What
