Expert Blogs From Conversios

Explore our comprehensive collection of informative and engaging blog posts written by our experts.
Discover valuable insights, tips, and trends in the SAAS industry.

Meta Aggregated Event Measurement (1)

Understanding Meta Aggregated Event Measurement (AEM) in 2025

Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy […]

May 28, 2025   5 minutes of reading
CAPI Gateway vs Manual Setup Guide

CAPI Gateway vs Manual Setup: Which Is Better for Your Meta Events

When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI

May 27, 2025   6 minutes of reading
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