Question 1

What is LinkedIn Profile Targeting in Microsoft Ads?

Accepted Answer

It's a unique feature in Microsoft Ads that allows advertisers to target users based on their professional attributes (company, industry, job function, seniority) pulled directly from their LinkedIn profiles, ensuring highly relevant ad delivery.

Question 2

What's new with LinkedIn Profile Targeting in Microsoft Ads for 2025?

Accepted Answer

In 2025, key updates include integration with Performance Max campaigns, expanded targeting attributes (like job seniority and company size for some accounts), broader regional availability, and enhanced reporting and analytics for deeper insights.

Question 3

How do I set up LinkedIn Profile Targeting in my Microsoft Ads campaign?

Accepted Answer

You set it up within your chosen Microsoft Ads campaign (Search, Audience, Shopping, or Performance Max) by navigating to settings, adding LinkedIn profile attributes (Company, Industry, Job Function), setting bid adjustments, and combining with other audience signals.

Question 4

Can I use LinkedIn Profile Targeting for Account-Based Marketing (ABM)?

Accepted Answer

Yes, it's an ideal tool for ABM. You can specifically target employees at key companies you want to acquire as clients, or focus on decision-makers within those organizations, making your outreach highly precise.

Question 5

What results can I expect from using LinkedIn Profile Targeting?

Accepted Answer

Advertisers commonly report significantly improved performance, including up to 16% higher click-through rates (CTR) and 64% higher conversion rates compared to campaigns without this advanced targeting.

Expert Blogs From Conversios

LinkedIn Profile Targeting in Microsoft Ads: 2025 Setup and Use Cases