If you’ve recently set up Google Analytics 4, you’ve probably seen the Enhanced Measurement feature. It’s pitched as an easy way to track common user interactions like page views, scrolls, and video plays without any coding. Sounds helpful, right? Well, yes and no. Enhanced Measurement is useful for quickly collecting […]
Ever opened your GA4 dashboard after a strong sales day, only to find $0 in revenue? You’re not alone. In 2025, this issue is more common than ever because of stricter privacy rules, complex setups, and even server-side tagging mishaps. If you’re running a Shopify or WooCommerce store and GA4
If you’re a marketer looking to get more from your Google Analytics 4 for e-commerce data, you’re in luck. GA4 comes with a built-in audience builder that lets you easily segment users based on what they do on your site, no code or developer help is required. Want to retarget
If you’re running an eCommerce store, you already know how crucial data is for your success. Whether you’re tracking visitor behavior, monitoring your sales funnel, or fine-tuning your marketing efforts, Google Analytics has been the go-to tool for years. But with Universal Analytics (UA) no longer processing data after July
What If I Tell You That Data Is The Secret Weapon That Leads You To Success? You May Or May Not Believe It. Believe Us, Tracking Your User Is The Best Practice For Any
