How EMQ Scams and Score-Chasing Mislead Advertisers (and What Actually Works)
If you run Meta Ads, you’ve probably noticed the Event Match Quality (EMQ) score inside your Events Manager dashboard. It appears to be a performance grade, 9/10, 10/10, or sometimes a frustrating 5/10. Many marketers assume a higher EMQ score equals better conversion tracking and higher ROAS. The reality is […]
