Facebook and Instagram ads still drive a large share of ecommerce revenue. This Facebook ads optimization playbook focuses on how ecommerce stores can improve performance by fixing tracking, stabilizing learning, and scaling with confidence. Yet many store owners feel stuck. Ads work for a while, then performance drops. Costs increase. […]
Most advertisers set up Facebook Custom Conversions once… then never touch them again. Big mistake. Quick terms before we start: Pixel = tracking code on your site Events = actions like “Add to Cart” or “Purchase” CAPI = backup tracking when pixels get blocked Custom Conversions are just rules that
The way people buy, rent, and invest in property has changed. Most real estate journeys now begin on mobile, and Facebook, Instagram, and WhatsApp continue to be among the most influential digital channels. With strong audience targeting, flexible ad formats, and cost-efficient visibility, Meta platforms remain a dependable source of
If you run Meta Ads, you’ve probably noticed the Event Match Quality (EMQ) score inside your Events Manager dashboard. It appears to be a performance grade, 9/10, 10/10, or sometimes a frustrating 5/10. Many marketers assume a higher EMQ score equals better conversion tracking and higher ROAS. The reality is
Use Meta Pixel and Conversion API (CAPI) together? It’s a smart move. But many marketers still run into tracking issues that hurt their reporting and ad results. Here are the five most common mistakes that cause them, and how to fix each one. Mistake 1: Pixel Fires Multiple Times
In the competitive world of digital marketing, Facebook remains a powerhouse. With over 3.5 billion monthly active users, it’s no wonder businesses flock to the platform to drive traffic, boost conversions, and increase revenue. But as the Facebook advertising ecosystem evolves, marketers face a critical question: Do dynamic ads generate
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially
If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this
