Reaching the right decision-makers is more critical than ever for B2B marketers, and LinkedIn Profile Targeting in Microsoft Ads offers a powerful way to do just that. By harnessing real LinkedIn data, including company, industry, and job function, this feature enables advertisers to deliver highly relevant messages to professional audiences […]
If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but
The end-of-summer sale is more than just a way to clear out inventory. it’s your golden opportunity to boost revenue and attract new customers before the holiday season begins. But there’s a catch: even a single broken pixel or missing tag can silently derail your results. For common fixes, see:
If you’re new to Microsoft Advertising, selecting the right campaign type is your first significant step toward success. Microsoft Ads offers several campaign formats, each designed for different marketing goals, audiences, and products. This guide breaks down the four most important Microsoft Ads campaign types, with clear examples and tips
Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself –
Google Analytics 4 (GA4) has introduced a silent yet important change to its session cookie structure. In May 2025, without a formal blog announcement, Google transitioned from the older GS1 format to a more flexible and scalable GS2 format. This update directly impacts how websites and eCommerce stores track user
Most brands are still sleeping on Microsoft Ads. While advertisers focus heavily on Google and Meta, Microsoft has quietly become one of the most underrated performance channels of 2025. With AI-powered Bing, LinkedIn-level targeting, and placements across Outlook, MSN, and Windows, it’s built for reach and precision. If you’re running
Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy
Whether you’re running a Shopify, WooCommerce, or custom-built store, Meta’s Conversions API (CAPI) can help improve tracking accuracy and attribution in 2025. The big question is: should you use the CAPI Gateway (simpler, plugin-based) or go with a manual setup (custom, developer-driven)? Both methods rely on server-side tracking to deliver
