We often hear this question: “Is Conversios the same as conversion?” The answer is no. Conversios is our brand. We provide plugins for WordPress WooCommerce and apps for Shopify that make tracking, analytics, and optimization simple. While conversion is a marketing term that means a sale or a signup, Conversios […]
Every WooCommerce store owner needs accurate tracking to grow. Whether you run Google Ads, Facebook Ads, TikTok campaigns, or Snapchat ads, your success depends on reliable event data. That is why many store owners search for PixelYourSite vs Conversios WooCommerce plugin reviews. Both plugins promise to help with event tracking,
Imagine spending thousands of dollars on ads, only to realize that many of your sales never show up in your reports. Campaigns that seem unprofitable might actually be working, while others could be draining your budget without you knowing. This is not a rare case. Studies show that around 70%
Microsoft Clarity is a free analytics and session recording tool that helps you see how users interact with your website. It captures data such as heatmaps, funnels, and user sessions. These features rely on cookies that are considered non-essential. Privacy regulations such as GDPR and the UK Data Protection Act
If you’re running an online store, chances are you’ve invested heavily in ads, analytics, and remarketing. However, a startling fact emerges: research indicates that nearly 70% of e-commerce stores have broken or incomplete tracking setups. That means ad spend is wasted, customer journeys are misreported, and revenue data doesn’t add
Personally Identifiable Information (PII) in digital marketing and eCommerce is at the center of today’s data privacy discussions. For businesses, PII drives personalization, remarketing, and customer support. But mishandling it risks heavy fines, data breaches, and reputational damage. In this guide, we explain what PII really means, show examples of
Accurate conversion tracking is one of the biggest challenges Shopify merchants face today. With iOS privacy updates, ad blockers, and cookie restrictions, standard tracking often fails, leading to incomplete reports and wasted ad spend. Conversios offers two Shopify tracking apps to solve this problem: the All-in-One Conversion Tracking app and
The Safari GCLID removal update scheduled for September 2025 is about to shake up digital marketing attribution. While Safari currently strips click identifiers like GCLID only in Private Mode, the upcoming release will extend this to regular browsing sessions, potentially causing massive data loss for Google Ads campaigns. Here’s everything
Imagine you run a small fashion boutique online. Shoppers love your products, but many hesitate at checkout when they see the total price. Add a Buy Now, Pay Later (BNPL) button, and suddenly the barrier shrinks, that same customer can split their payment, feel more confident, and complete the purchase.
