Many ecommerce brands still overlook Microsoft Ads, even though its audience network and LinkedIn-powered targeting can deliver some of the highest-intent traffic online. But without proper tracking, even a strong channel underperforms. That is why setting up Microsoft UET, LinkedIn Insight Tag, and Microsoft Clarity accurately matters more than ever.
With Conversios, you can enable all three inside a single dashboard. These integrations are available in both the Conversios Shopify App and the Conversios WooCommerce Plugin. The overall setup experience is the same across both platforms, giving you a clean, reliable Microsoft tracking foundation without touching code.
Below is the complete guide to activating Microsoft UET, LinkedIn Insight, and Clarity using Conversios.
Why These Three Microsoft Tags Matter for Ecommerce
Before we go into the steps, it’s important to understand why these tags should work together instead of separately.
When UET, LinkedIn Insight, and Clarity all fire correctly, you get a complete picture of your customers.
This includes conversion attribution, audience behavior, and deeper user engagement patterns – everything you need to optimize Microsoft Ads campaigns.
How each one helps:
- UET Tag tracks conversions, revenue, product IDs, and remarketing events.
- LinkedIn Insight Tag gives access to high-quality professional audiences.
- Microsoft Clarity reveals how people browse, scroll, and interact with your store.
Together, they help you build stronger remarketing lists, improve bidding, and enhance your customer experience.
What You Need Before Starting
To make the setup smooth, you only need three IDs. Nothing technical. Here’s a quick overview so you can grab them in advance.
The required IDs include:
- Microsoft UET Tag ID (refer to our UET ID tutorial)
- LinkedIn Partner ID
- Microsoft Clarity Project ID
Conversios already has separate ID-finding guides if you need help locating any of these.
Connect Your Microsoft Advertising Account
Before enabling UET tag, Clarity, or LinkedIn, you must link your Microsoft Ads account to Conversios.
Steps inside Conversios:
- Open Integrations in Conversios
- Select Microsoft Advertising > Sign in using your Microsoft account
- Choose your ad account> Select your UET tag
Conversios automatically validates the connection and fetches your available UET tags.
Enable Microsoft UET Tracking
Your UET tag is the core pixel powering Microsoft Ads. If this is not accurate, nothing else works correctly.
Inside Conversios:
- Toggle UET Tracking ON > Select your UET tag
- Enable enhanced event tracking
- Activate key events like View Item, Add to Cart, Checkout, and Purchase
Conversios sends correct values, SKUs, and revenue to Microsoft Ads without any manual script.
Enable LinkedIn Insight Tag
LinkedIn Insight Tag boosts your remarketing capabilities by sending LinkedIn professional demographic signals to Microsoft Ads.
Steps to activate:
- Turn ON LinkedIn Insight Tag > Add your Partner ID >Save your settings
If you need help finding it, check our Linkedin Insight Tag ID guide.Once active, LinkedIn starts collecting site visitor activity and demographic data.
Enable Microsoft Clarity Tracking
Clarity helps you understand how users navigate your store and where they struggle.
Enable Clarity through Conversios:
- Turn ON Microsoft Clarity > Add your Project ID >Save your settings
If you cannot locate it, follow our Clarity ID guide.Clarity will begin recording visitor sessions and generating heatmaps automatically.
Verify That Your Microsoft Ads Tracking Is Working
Once the tags are live, verify they are receiving data correctly.
Check each tool:
- Microsoft Ads → UET status should show “Active”
- LinkedIn → Insight Tag should display “Active”
- Clarity → Session recordings and heatmaps appear within a few hours
If something seems incorrect, use Microsoft Ads UET Tag Helper or LinkedIn’s Tag Checker browser extension for additional verification, or review our UET troubleshooting guide for deeper fixes.
Common Problems Conversios Helps You Avoid
When tracking is installed manually, it is easy to run into issues that affect data accuracy. Conversios reduces these risks by centralizing all Microsoft tracking scripts into one reliable setup.
Issues Conversios helps you avoid:
- Accidentally installing the UET tag multiple times (for example, pasting the code manually while also enabling it through another plugin or theme file)
- Incorrect revenue or conversion values caused by conflicting scripts
- LinkedIn Insight Tag being added twice through multiple apps or theme injections
- Microsoft Clarity not loading correctly due to JS conflicts in your theme
- Tracking breaking after theme updates or custom code changes
By letting Conversios handle all three Microsoft tracking scripts in a unified way, you eliminate most errors caused by manual setup or overlapping plugins.
Best Practices for Strong Microsoft Tracking
Keeping your Microsoft Ads tracking healthy is not just about the initial setup. A few ongoing habits can make a major difference in long-term accuracy and optimization.
Recommended steps to keep your tracking reliable:
- Remove old manual UET, LinkedIn, or Clarity scripts
This prevents duplicates and conflicting events when Conversios is active.
- Validate key events weekly
Especially view items, add to cart, checkout, and purchase. A quick check ensures nothing breaks after theme or plugin changes.
- Use Clarity insights to reduce UX drop-offs
Heatmaps and session recordings can reveal friction points that hurt conversion rates.
- Combine LinkedIn audiences with Microsoft automated bidding
LinkedIn’s professional demographic signals can significantly improve targeting efficiency.
- Avoid multiple tracking plugins
Conversios should remain your single tracking layer to keep event data consistent., or explore our server-side tracking guide for more advanced setups.
- Review your Microsoft Ads attribution periodically
Small discrepancies can signal script conflicts or duplicate tracking.
Consistent habits like these ensure your tracking stays clean and your Microsoft Ads campaigns continue optimizing correctly.
Final Thoughts
If Microsoft Ads is an important revenue channel for your business, accurate tracking is non-negotiable. UET alone cannot provide the full picture. But when UET, LinkedIn Insight Tag, and Microsoft Clarity work together, you get:
- accurate conversions
- stronger remarketing audiences
- deeper behavioral insights
And with Conversios, this entire setup becomes simpler and more reliable. Whether you’re using the Conversios Shopify App or WooCommerce Plugin, you avoid manual coding, script conflicts, and duplicate installations.
This unified Microsoft tracking setup is one of the easiest ways to strengthen your data foundation and improve your Microsoft Ads performance over time.
Frequently Asked Questions
Q. Does this setup work for both Shopify and WooCommerce?
Yes. Conversios supports Microsoft UET, LinkedIn Insight Tag, and Microsoft Clarity on both Shopify and WooCommerce with the same dashboard experience.
Q. Do I need coding knowledge to set this up?
No. Conversios handles all installations automatically, so you only need to enter your tag IDs and enable the toggles.
Q. What events does Conversios send to Microsoft UET?
Conversios sends View Item, Add to Cart, Checkout, and Purchase events with product IDs, revenue, and other ecommerce parameters.
Q. Can I use LinkedIn data to improve my Microsoft Ads campaigns?
Yes. When LinkedIn Insight Tag is active, Microsoft Ads can use LinkedIn demographic signals to enhance audience targeting.
Q. How does Clarity help improve conversions?
Clarity provides recordings, scroll depth, and heatmaps that highlight UX issues, helping you optimize the shopping experience.