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Inaccurate Google Ads conversion tracking in Shopify can have detrimental effects on advertising efforts, leading to misallocation of ad spend, ineffective campaign optimization, challenges in measuring ROI, difficulty in identifying successful strategies, wasted ad budget, and a lack of valuable insights for decision-making.  Additionally, the inability to accurately demonstrate the value of campaigns may impact …

How to Set Up Google Ads Conversion Tracking on Shopify? Read More »

According to a recent analysis, Shopify stores’ mean conversion rate is 1.99%. If your Shopify store falls in the category of below the average, you are missing out on the potential sales you can make. And if that is the case, you’ve landed on the right page, where we will talk about different strategies to …

15 Strategies for Boosting Conversions on Your Shopify Store Read More »

Running Facebook ads for e-commerce brands is getting trickier. All thanks to the things happening all around the social media world: Despite all these, eMarketer anticipated Facebook to witness 69.4% of U.S. social commerce buyers by 2025. So now that we know Facebook is not going anywhere and our buyers prefer the platform, let’s identify …

E-commerce Facebook Ads: 16 Tips/Hacks for More Sales Read More »

According to experts’ forecasts, E-commerce sales are expected to grow by 9.4% in 2024, followed by 8.6% in 2025 and 2026. In 2027, global e-commerce sales growth is expected to decrease slightly to 7.6%, but overall sales will surpass $8 trillion for the first time. With so much competition, tracking your key performance indicators (KPIs) …

19 Essential E-commerce KPI Metrics for Your Dashboard Read More »

Table of Contents The festive season is just around the corner, and it’s time to start preparing your GMC account to make the most of this prime shopping period. Here’s a comprehensive guide to help you optimize your GMC setup and shopping campaigns for the upcoming holiday season. Let us start with the Google Merchant …

Best Practices for GMC in Upcoming Festive Season 2023 Read More »