If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but […]
When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI
If you’ve ever felt like your Shopify conversion data doesn’t tell the full story, you’re not wrong. iOS privacy updates, browser restrictions, and ad blockers have created a new reality where critical events go untracked, attribution becomes guesswork, and your ad spend underperforms. Client side tracking alone cannot keep up.
