Third-party cookies are fading out, privacy rules are getting stricter, and ad platforms are harder to trust blindly. In this new reality, the data that actually matters is the data you own. That is where first-party and zero-party data come in. Both come directly from your customers, but they are […]
As privacy laws get stricter and browsers limit third-party cookies, traditional client-side tracking is becoming less effective. Ad blockers, browser restrictions, and script failures often stop tracking pixels from firing, which leads to missing data and inaccurate reports. That’s why many eCommerce brands are moving to server-side tracking – a
Third-party cookies have powered digital advertising for over two decades. They help marketers understand user behavior, measure ad performance, and personalize campaigns. But with stricter privacy laws and evolving browser technology, the future of third-party cookies is uncertain. In this 2025 guide, you’ll learn what third-party cookies are, how they work,
If you want to trace not just the final click, but every step of a user’s arrival (first, middle, last), source/medium flow tracking is your answer. This guide walks through how to implement it using server-side Google Tag Manager, how it works behind the scenes, what to watch out for,
When Facebook Ads Stop Learning: Mira’s Next Challenge After fixing her GA4 tracking, Mira thought her data problems were behind her. But when she opened Facebook Ads Manager, the story wasn’t as smooth. Her lead campaigns were spending steadily, yet performance was erratic. The learning phase kept resetting, the cost
When Leads Vanish: Mira’s Story Mira was the growth lead at a fast-growing SaaS startup. Her goal: scale the funnel, drive more demos, and demonstrate ROI from ad spend. Her campaigns (Google Ads, LinkedIn, organic) showed strong engagement metrics until weekly reports started disagreeing. In CRM, she saw 220 demo
You’ve read dozens of articles preaching server-side tracking for eCommerce: “recover lost purchases, bypass ad blockers, get perfect data.” But if your business runs on form fills, demo requests, free trials, or SaaS subscriptions, those eCommerce scenarios won’t map cleanly. In practice, your challenges are different-and often more complex. This
If your Google Ads reports suddenly look weaker on Safari traffic, the culprit might not be your campaigns. It could be Apple. Safari’s privacy-first features are now stripping out the Google Click Identifier (GCLID), leaving advertisers with broken attribution and incomplete data. The result? Conversions that actually came from ads
Imagine spending thousands of dollars on ads, only to realize that many of your sales never show up in your reports. Campaigns that seem unprofitable might actually be working, while others could be draining your budget without you knowing. This is not a rare case. Studies show that around 70%
