Question 1

Is Meta CAPI Gateway the same as Facebook Conversions API?

Accepted Answer

No. The CAPI Gateway is one method to implement the Conversions API. It's a hosted solution managed by Meta, designed to simplify server-side tracking for non-technical users.

Question 2

Can I use Meta Pixel and CAPI Gateway together?

Accepted Answer

Yes. When both are active and properly configured, Meta automatically deduplicates the events to ensure accurate tracking.

Question 3

Do I need AWS to use CAPI Gateway?

Accepted Answer

Yes, Meta's default CAPI Gateway uses AWS Lambda. However, plugin-based setups for platforms like Shopify or WooCommerce can handle this step without requiring direct AWS access.

Question 4

Which setup gives better match quality?

Accepted Answer

Manual setups offer more control over event data and identifiers, which can lead to improved match quality if configured properly. The CAPI Gateway uses Meta’s default logic, which works well for most standard cases.

Question 5

Can I switch from CAPI Gateway to a manual setup later?

Accepted Answer

Yes. You can switch to a manual setup at any time. Just ensure deduplication is handled correctly to prevent duplicate events during the transition.

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