If you’re running paid campaigns in 2025, you’re probably asking: Should I stick with Google Ads or give Microsoft Ads a real shot? Clicks are more expensive, competition is tighter, and AI is changing the game. Google Ads remains the giant, but Microsoft Ads, powered by Bing and LinkedIn, is […]
Reaching the right decision-makers is more critical than ever for B2B marketers, and LinkedIn Profile Targeting in Microsoft Ads offers a powerful way to do just that. By harnessing real LinkedIn data, including company, industry, and job function, this feature enables advertisers to deliver highly relevant messages to professional audiences
If you’re new to Microsoft Advertising, selecting the right campaign type is your first significant step toward success. Microsoft Ads offers several campaign formats, each designed for different marketing goals, audiences, and products. This guide breaks down the four most important Microsoft Ads campaign types, with clear examples and tips
Most brands are still sleeping on Microsoft Ads. While advertisers focus heavily on Google and Meta, Microsoft has quietly become one of the most underrated performance channels of 2025. With AI-powered Bing, LinkedIn-level targeting, and placements across Outlook, MSN, and Windows, it’s built for reach and precision. If you’re running
Are you looking to expand your e-commerce reach without drowning in complex ad setups? Microsoft Performance Max campaigns could be your answer, and Conversios plugin makes launching them remarkably straightforward. Why Microsoft Performance Max Matters for Your Business Microsoft Performance Max harnesses AI-driven automation to showcase your products across multiple
If you’re looking to diversify your ad strategy, Microsoft Advertising is one of the most underutilized yet powerful platforms for reaching high-intent users across search, display, and native surfaces. Before diving into campaign types and setup, let’s first understand what Microsoft Advertising is and why it matters in 2025. What
The eCommerce advertising landscape is becoming increasingly competitive with customer acquisition costs and cost-per-click (CPCs) rising year-on-year. For smaller businesses, it is essential to find creative ways to maximize advertising spend to not only compete with larger companies, but also to meet the ever-changing customer demands for hyper-personalized experiences. One
