The way people buy, rent, and invest in property has changed. Most real estate journeys now begin on mobile, and Facebook, Instagram, and WhatsApp continue to be among the most influential digital channels. With strong audience targeting, flexible ad formats, and cost-efficient visibility, Meta platforms remain a dependable source of […]
If you run Meta Ads, you’ve probably noticed the Event Match Quality (EMQ) score inside your Events Manager dashboard. It appears to be a performance grade, 9/10, 10/10, or sometimes a frustrating 5/10. Many marketers assume a higher EMQ score equals better conversion tracking and higher ROAS. The reality is
If you run a WooCommerce store, syncing your products with a Facebook Catalog is one of the smartest things you can do to expand your sales. It connects your store directly with Facebook and Instagram, allowing you to run dynamic ads that automatically show the right products to the right
Use Meta Pixel and Conversion API (CAPI) together? It’s a smart move. But many marketers still run into tracking issues that hurt their reporting and ad results. Here are the five most common mistakes that cause them, and how to fix each one. Mistake 1: Pixel Fires Multiple Times
In the competitive world of digital marketing, Facebook remains a powerhouse. With over 3.5 billion monthly active users, it’s no wonder businesses flock to the platform to drive traffic, boost conversions, and increase revenue. But as the Facebook advertising ecosystem evolves, marketers face a critical question: Do dynamic ads generate
To Generate Generate Facebook Conversions API Token in the Ads Manager account follow these steps: Step 1. Log in to your Facebook Business Manager account by clicking on the following link: https://business.facebook.com/ Step 2. Go to Events Manager. Step 3. Click on Data Sources. Step 4. In the “Settings”
Sure, here are the steps to connect your website to Facebook’s Event Manager: Step 1. Access Event Manager Step 2. Connect Data Source Step 3. Choose Web and Connect Step 4. Create a New Dataset Step 5. Enter the Website URL and Verify Step 6. Find and Copy Pixel ID You have successfully created a
If you’re a small business owner selling through Facebook or Instagram, you’ve likely seen Meta’s new Verified Shops program. But is the blue badge and added visibility worth the monthly fee? In this blog, we break down the real value of Meta Verified for SMBs in 2025, how it affects
Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself –
