Use Meta Pixel and Conversion API (CAPI) together? It’s a smart move. But many marketers still run into tracking issues that hurt their reporting and ad results. Here are the five most common mistakes that cause them, and how to fix each one. Mistake 1: Pixel Fires Multiple Times […]
In the competitive world of digital marketing, Facebook remains a powerhouse. With over 3.5 billion monthly active users, it’s no wonder businesses flock to the platform to drive traffic, boost conversions, and increase revenue. But as the Facebook advertising ecosystem evolves, marketers face a critical question: Do dynamic ads generate
To Generate Generate Facebook Conversions API Token in the Ads Manager account follow these steps: Step 1. Log in to your Facebook Business Manager account by clicking on the following link: https://business.facebook.com/ Step 2. Go to Events Manager. Step 3. Click on Data Sources. Step 4. In the “Settings”
Sure, here are the steps to connect your website to Facebook’s Event Manager: Step 1. Access Event Manager Step 2. Connect Data Source Step 3. Choose Web and Connect Step 4. Create a New Dataset Step 5. Enter the Website URL and Verify Step 6. Find and Copy Pixel ID You have successfully created a
If you’re a small business owner selling through Facebook or Instagram, you’ve likely seen Meta’s new Verified Shops program. But is the blue badge and added visibility worth the monthly fee? In this blog, we break down the real value of Meta Verified for SMBs in 2025, how it affects
Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself –
Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy
Whether you’re running a Shopify, WooCommerce, or custom-built store, Meta’s Conversions API (CAPI) can help improve tracking accuracy and attribution in 2025. The big question is: should you use the CAPI Gateway (simpler, plugin-based) or go with a manual setup (custom, developer-driven)? Both methods rely on server-side tracking to deliver
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
