If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this […]
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
Ever noticed an ad showing the exact product you were browsing earlier? That’s not a coincidence, that’s dynamic remarketing. This powerful marketing technique helps eCommerce brands re-engage shoppers who left without buying. Whether you’re using Shopify or WooCommerce, dynamic remarketing can help recover lost sales and improve your return on
Running Google Ads is one of the fastest ways to drive qualified traffic to your website. If you’re launching your first campaign, though, it can feel overwhelming. Between targeting options, keywords, bidding strategies, and technical settings, it’s easy to get stuck before you even start. That’s why we created this
If you’ve ever visited a site and noticed no pop-up or banner ads, chances are you’ve encountered ad blocking. According to Statista (2023), there were 250 million ad-blocking users worldwide in 2023, projected to reach 300 million by 2027. This increase implies that more potential clients will never view the
Explore the key differences between pixel-based and cookie-based retargeting techniques, and learn which one is more effective for your digital marketing strategy.
Find out the best tools to augment your e-commerce store’s performance, from marketing to analytics and beyond.
