Tracking accuracy in Microsoft Ads depends heavily on a correctly functioning Universal Event Tracking (UET) tag. When the UET tag is not firing or your conversion events are not being recorded, optimization becomes difficult. This guide walks you through every debugging step, including installation, validation, GTM issues, consent problems, and […]
In the world of eCommerce, sales numbers can look impressive – but are they profitable? That’s where Return on Sales (ROS) comes in. This crucial metric reveals how efficiently your business turns revenue into profit. By calculating ROS, eCommerce owners can evaluate their operational health and make better decisions about
At some point, every marketer asks this question: “Are we really getting enough out of what we’re spending?” Most of the time, the issue isn’t the budget. It’s unclear tracking, poor attribution, and chasing too many things at once. If you clearly know what works and what doesn’t, you can
We often hear this question: “Is Conversios the same as conversion?” The answer is no. Conversios is our brand. We provide plugins for WordPress WooCommerce and apps for Shopify that make tracking, analytics, and optimization simple. While conversion is a marketing term that means a sale or a signup, Conversios
Every WooCommerce store owner needs accurate tracking to grow. Whether you run Google Ads, Facebook Ads, TikTok campaigns, or Snapchat ads, your success depends on reliable event data. That is why many store owners search for PixelYourSite vs Conversios WooCommerce plugin reviews. Both plugins promise to help with event tracking,
Personally Identifiable Information (PII) in digital marketing and eCommerce is at the center of today’s data privacy discussions. For businesses, PII drives personalization, remarketing, and customer support. But mishandling it risks heavy fines, data breaches, and reputational damage. In this guide, we explain what PII really means, show examples of
Imagine you run a small fashion boutique online. Shoppers love your products, but many hesitate at checkout when they see the total price. Add a Buy Now, Pay Later (BNPL) button, and suddenly the barrier shrinks, that same customer can split their payment, feel more confident, and complete the purchase.
Starting an online store in 2025 is both exciting and overwhelming. The tools available today make it possible to set up a shop in hours, but the number of choices can leave you stuck before you even begin. Do you go with a quick website builder that lets you drag
Ever opened your GA4 dashboard after a strong sales day, only to find $0 in revenue? You’re not alone. In 2025, this issue is more common than ever because of stricter privacy rules, complex setups, and even server-side tagging mishaps. If you’re running a Shopify or WooCommerce store and GA4
