Picture this: a customer clicks on your ad, browses your products, adds something to the cart, and heads to checkout. But when you check GA4, the sale shows up as coming from checkout.shopify.com or PayPal instead of the campaign you paid for. Frustrating, right? That’s exactly why cross-domain tracking exists. […]
Personally Identifiable Information (PII) in digital marketing and eCommerce is at the center of today’s data privacy discussions. For businesses, PII drives personalization, remarketing, and customer support. But mishandling it risks heavy fines, data breaches, and reputational damage. In this guide, we explain what PII really means, show examples of
Imagine you run a small fashion boutique online. Shoppers love your products, but many hesitate at checkout when they see the total price. Add a Buy Now, Pay Later (BNPL) button, and suddenly the barrier shrinks, that same customer can split their payment, feel more confident, and complete the purchase.
Starting an online store in 2025 is both exciting and overwhelming. The tools available today make it possible to set up a shop in hours, but the number of choices can leave you stuck before you even begin. Do you go with a quick website builder that lets you drag
Ever opened your GA4 dashboard after a strong sales day, only to find $0 in revenue? You’re not alone. In 2025, this issue is more common than ever because of stricter privacy rules, complex setups, and even server-side tagging mishaps. If you’re running a Shopify or WooCommerce store and GA4
The end-of-summer sale is more than just a way to clear out inventory. it’s your golden opportunity to boost revenue and attract new customers before the holiday season begins. But there’s a catch: even a single broken pixel or missing tag can silently derail your results. For common fixes, see:
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially
If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this
