If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but it’s not the only player in the game. Whether you’re looking for more features, easier setup, better support, or something built just for eCommerce, there are plenty of Stape alternatives worth considering in 2025.
In this guide, we will showcase the top options available, detailing what makes each one exceptional and empowering you to make the best choice tailored to your needs.
What is Stape?
Stape is a managed hosting solution for Google Tag Manager’s server-side containers. It helps marketers and developers deploy server-side tagging without having to manage their own cloud infrastructure. Stape is known for its reliability and focus on technical users, but it may not be the perfect fit for everyone-especially if you want more features, easier setup, or eCommerce-specific solutions.
Why Look for Stape Alternatives?
Limited eCommerce Features:
Stape is built for general server-side GTM hosting, not specifically for eCommerce. If you need advanced conversion tracking, product feed management, or integrations with Shopify/WooCommerce, you might feel limited.
Technical Setup Required:
While Stape simplifies sGTM hosting, it still requires a fair amount of technical knowledge to set up, configure, and maintain.
Pricing Structure:
Stape’s pricing is based on server requests and data volume, which can become expensive as your business grows.
Support:
Support is concentrated on technical issues related to GTM hosting, rather than broader marketing, analytics, or eCommerce requirements.
7 Best Alternatives to Stape
1. Conversios (Top Pick for eCommerce)
Conversios is the ultimate no-code server-side tracking solution built for eCommerce. Whether you’re on Shopify or WooCommerce, Conversios offers pre-configured server-side tagging, advanced conversion APIs, and seamless integration with Google Tag Manager all without touching a line of code.
Key Features:
- One-click setup for Shopify and WooCommerce
- Server-side tagging for accurate, privacy-compliant tracking
- Advanced conversion tracking (Google Ads, Facebook CAPI, and more)
- Product feed management and dynamic remarketing
- Actionable analytics dashboard
- Wide range of integrations (Google Ads, WooCommerce, Shopify, WordPress, Pinterest, Hotjar, Microsoft Clarity, Snapchat for Business, Google Merchant Center)
- Dedicated support via email/help desk, chat, FAQs, and knowledge base
Pricing: Starts at $499/year (WooCommerce/WordPress) and $50/month (Shopify). Free plan available for Shopify. See all plans.
Best for: eCommerce businesses on Shopify or WooCommerce that want accurate, privacy-compliant tracking and conversion optimization – without any technical complexity.
Why choose Conversios?
If you want to supercharge your eCommerce tracking with zero hassle, Conversios is hands-down the best alternative to Stape for store owners and marketers. Its no-code setup, eCommerce focus, and transparent pricing make it a standout choice for Shopify and WooCommerce merchants.
2. Tracklution
Tracklution is a fully managed, plug-and-play server-side tracking platform. Agencies and marketers love it for its simplicity – connect your site and Tracklution handles the rest, from implementation to ongoing maintenance.
Key Features:
- No-code, all-in-one solution
- Managed setup and updates
- Works with all major analytics and ad platforms
- Transparent, event-based pricing
- 30-day free trial
Pricing: Starts at €39/month. Higher-tier plans are available.
Best for: Agencies, marketers, and businesses wanting a truly hands-off experience.
3. TAGGRS
TAGGRS offers affordable, easy-to-use server-side tracking with quick migration and excellent customer support.
Key Features:
- Fast migration from Stape and other platforms
- GDPR-compliant data handling
- Intuitive dashboard and clear documentation
Pricing: Starts at €19/month (~$21). Free trial available.
Best for: Marketers and agencies looking for affordability and responsive support.
4. Piwik PRO (with sGTM or JENTIS)
Piwik PRO is an enterprise analytics suite with advanced privacy and compliance features, supporting server-side tracking via sGTM or JENTIS.
Key Features:
- GDPR and ISO 27001 compliance
- 100+ integrations
- Scalable for large organizations
Pricing: Free core plan (up to 500,000 actions/month). Enterprise plans start at $500+/month.
Best for: Enterprises and organizations with strict compliance needs.
5. Google Cloud Platform (Self-Hosted sGTM)
Google Cloud Platform lets you host your own server-side GTM container for maximum flexibility and control.
Key Features:
- Fully customizable infrastructure
- Integrates with Google’s ecosystem
- Pay-as-you-go pricing
Pricing: Typically $10–$50+/month (usage-based).
Best for: Businesses with in-house technical teams.
6. JENTIS
JENTIS is a privacy-first server-side tracking solution with advanced data governance tools.
Key Features:
- Built-in privacy and compliance controls
- Integrates with GTM and major analytics platforms
Pricing: Starts at €499/month. Premium and Enterprise plans available upon request.
Best for: Privacy-focused businesses and regulated industries needing advanced data governance.
7. Segment (by Twilio)
Segment is a powerful customer data platform supporting server-side event tracking and integrations with hundreds of marketing tools.
Key Features:
- Unified customer data infrastructure
- Extensive integrations and APIs
Pricing: Free Developer plan. Team plans start at $120/month.
Best for: Businesses seeking a unified customer data platform.
Stape Alternatives Comparison Table: Features, Pricing & Best Use Cases
| Solution | No-Code Setup | eCommerce Focus | Pricing Model | Starting Price | Best For |
| Conversios | Yes | Yes | Free & paid plans | $50 (Shopify), $499/year (Woo) | Shopify/WooCommerce stores |
| Tracklution | Yes | Yes | Event-based | €39/month | Agencies, plug-and-play |
| TAGGRS | Yes | Yes | Affordable | €19/month | Marketers, support-focused |
| Piwik PRO | Yes (via JENTIS) | No | Tiered, scalable | Free / $500+/month | Enterprises, compliance |
| GCP sGTM | No | No | Usage-based | $10–$50+/month | Technical teams, custom setups |
| JENTIS | Yes | No | Custom | €499/month | Privacy-focused businesses |
| Segment | Yes | No | Tiered | Free / $120/month | Customer data management |
How to Choose the Right Stape Alternative
- For eCommerce stores: Conversios is the top choice for Shopify and WooCommerce. Tracklution and TAGGRS are also great if you want easy setup and strong support.
- For agencies and marketers: Tracklution offers a true plug-and-play experience, while TAGGRS is budget-friendly and responsive.
- For enterprises and compliance: Piwik PRO and JENTIS lead with privacy and compliance features.
- For technical teams: Self-hosted sGTM on Google Cloud gives you full control.
- For customer data management: Segment is the best for unified, server-side customer data.
Final Thoughts
Stape is a solid server-side tracking platform, but it’s not your only option. Whether you want a no-code eCommerce solution, a fully managed service, enterprise-grade privacy, or total technical control, there’s a Stape alternative that fits your needs in 2025.
Frequently Asked Questions
Q. What is server-side tracking and why does it matter?
Server-side tracking collects data on your own server, not in the user’s browser. This improves accuracy, helps with privacy compliance, and bypasses ad blockers—making your analytics and marketing more reliable.
Q. Is server-side tracking hard to set up?
Not with the right solution! Conversios, Tracklution, and TAGGRS offer no-code or managed setups. Technical options like GCP sGTM require more expertise.
Q. Which Stape alternative is best for Shopify or WooCommerce?
Conversios is purpose-built for these platforms with a one-click setup and advanced eCommerce tracking.
Q. Are these solutions GDPR compliant?
Yes, most leading alternatives are GDPR-compliant and offer privacy-focused features. Always check the latest documentation for your region.
Q. Can I migrate from Stape to these alternatives easily?
Absolutely! Most solutions provide migration guides or support to help you switch smoothly.