Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself – […]
Google Analytics 4 (GA4) has introduced a silent yet important change to its session cookie structure. In May 2025, without a formal blog announcement, Google transitioned from the older GS1 format to a more flexible and scalable GS2 format. This update directly impacts how websites and eCommerce stores track user
Most brands are still sleeping on Microsoft Ads. While advertisers focus heavily on Google and Meta, Microsoft has quietly become one of the most underrated performance channels of 2025. With AI-powered Bing, LinkedIn-level targeting, and placements across Outlook, MSN, and Windows, it’s built for reach and precision. If you’re running
Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy
When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially
If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this
If you’ve ever felt like your Shopify conversion data doesn’t tell the full story, you’re not wrong. iOS privacy updates, browser restrictions, and ad blockers have created a new reality where critical events go untracked, attribution becomes guesswork, and your ad spend underperforms. Client side tracking alone cannot keep up.
