If you’re running an e-commerce store, you’ve likely had days where revenue spikes or traffic drops without warning. Then comes the question: “What changed that day?” Was it a sale? A Facebook ad push? Or maybe your developer made a silent update to your checkout page? This is exactly where […]
If you’re running an e-commerce store in 2025, understanding how users navigate your site is non-negotiable. Google Analytics 4 (GA4) Funnel Analysis is your go-to tool for visualizing the customer journey and pinpointing exactly where users drop off before making a purchase. Unlike Universal Analytics, GA4 utilizes event-based tracking, making
Use Meta Pixel and Conversion API (CAPI) together? It’s a smart move. But many marketers still run into tracking issues that hurt their reporting and ad results. Here are the five most common mistakes that cause them, and how to fix each one. Mistake 1: Pixel Fires Multiple Times
AI isn’t just a fancy chatbot anymore. A more advanced form called Agentic AI is changing how online stores grow, sell, and support customers. But what’s different about Agentic AI? It works proactively, not reactively: Understands what’s going on Makes smart decisions Takes action on its own Learns and improves
You can quickly find the conversion ID and label for an existing Google Ads conversion in your account. This guide is designed to help you locate the conversion ID and label of an existing conversion. If you haven’t set up any conversions yet, please refer to our previous tutorial named
Attribution now means much more than just who gets credit for a sale. In Google Analytics 4 for eCommerce, you can finally see how every marketing touchpoint ads, email, organic search, and more, shapes the customer journey. But which GA4 attribution model is best for your business? This guide explains,
If you’ve recently set up Google Analytics 4, you’ve probably seen the Enhanced Measurement feature. It’s pitched as an easy way to track common user interactions like page views, scrolls, and video plays without any coding. Sounds helpful, right? Well, yes and no. Enhanced Measurement is useful for quickly collecting
In the competitive world of digital marketing, Facebook remains a powerhouse. With over 3.5 billion monthly active users, it’s no wonder businesses flock to the platform to drive traffic, boost conversions, and increase revenue. But as the Facebook advertising ecosystem evolves, marketers face a critical question: Do dynamic ads generate
If you’re relying on Google Ads or GA4 to fuel your marketing campaigns in 2025, you’re probably already aware that data quality isn’t what it used to be. With browsers tightening cookie policies, ad blockers becoming more aggressive, and platforms like iOS limiting third-party scripts, server-side tagging is becoming a
