In the world of eCommerce, sales numbers can look impressive – but are they profitable? That’s where Return on Sales (ROS) comes in. This crucial metric reveals how efficiently your business turns revenue into profit. By calculating ROS, eCommerce owners can evaluate their operational health and make better decisions about […]
If you run Meta Ads, you’ve probably noticed the Event Match Quality (EMQ) score inside your Events Manager dashboard. It appears to be a performance grade, 9/10, 10/10, or sometimes a frustrating 5/10. Many marketers assume a higher EMQ score equals better conversion tracking and higher ROAS. The reality is
By default, our plugin adds a Google Tag Manager (GTM) container to your eCommerce store. This ensures your tracking works correctly even if you don’t already have a GTM setup. If you prefer to use your own GTM container, that’s completely possible. You can follow either of the two methods
Step-1: Login to your Microsoft ads account and navigate to Conversions >Conversions Goals. Step 2: On the Conversions Goals page, click on the option Create to create a new conversion goal. On the next page, you will have to select the type of conversion you wish to track. Go with
Understanding your customers’ behavior is one of the most powerful ways to grow your online store. The Conversios Google Tag Manager (GTM) Data Layer helps you do just that by automatically tracking all key eCommerce events across your website. If you’re new to Google Tag Manager, check out our beginner
Tracking refund orders in Google Analytics 4 (GA4) is essential to get a full picture of customer behavior and understand how returns affect your business. Enabling refund event tracking lets you see how often refunds occur, which products are returned, and its impact on revenue. In GA4, refunds are tracked
As privacy laws get stricter and browsers limit third-party cookies, traditional client-side tracking is becoming less effective. Ad blockers, browser restrictions, and script failures often stop tracking pixels from firing, which leads to missing data and inaccurate reports. That’s why many eCommerce brands are moving to server-side tracking – a
At some point, every marketer asks this question: “Are we really getting enough out of what we’re spending?” Most of the time, the issue isn’t the budget. It’s unclear tracking, poor attribution, and chasing too many things at once. If you clearly know what works and what doesn’t, you can
Getting your products in front of the right audience is no longer just about having a great website. It’s about visibility across platforms where people are already searching to buy. That’s where Google Merchant Center (GMC) comes in. It allows you to upload your product details and make them visible
