If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this […]
If you’ve ever felt like your Shopify conversion data doesn’t tell the full story, you’re not wrong. iOS privacy updates, browser restrictions, and ad blockers have created a new reality where critical events go untracked, attribution becomes guesswork, and your ad spend underperforms. Client side tracking alone cannot keep up.
If you’ve already explored what dynamic remarketing is and how it helps recover lost sales, the next step is setting it up. In this guide, we’ll walk you through how to implement dynamic remarketing tags in WooCommerce using the Conversios plugin — with no technical skills required. You’ll track the
Are you looking to expand your e-commerce reach without drowning in complex ad setups? Microsoft Performance Max campaigns could be your answer, and Conversios plugin makes launching them remarkably straightforward. Why Microsoft Performance Max Matters for Your Business Microsoft Performance Max harnesses AI-driven automation to showcase your products across multiple
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
Running Google Ads for your WooCommerce store can feel like a full-time job. Setting up conversion tracking, remarketing pixels, and campaign automation can get overwhelming — especially if you’re not a developer. Thankfully, there are plugins built to simplify all of it. In this post, we’ll cover the top 5
Ever noticed an ad showing the exact product you were browsing earlier? That’s not a coincidence, that’s dynamic remarketing. This powerful marketing technique helps eCommerce brands re-engage shoppers who left without buying. Whether you’re using Shopify or WooCommerce, dynamic remarketing can help recover lost sales and improve your return on
If you’re looking to diversify your ad strategy, Microsoft Advertising is one of the most underutilized yet powerful platforms for reaching high-intent users across search, display, and native surfaces. Before diving into campaign types and setup, let’s first understand what Microsoft Advertising is and why it matters in 2025. What
The eCommerce advertising landscape is becoming increasingly competitive with customer acquisition costs and cost-per-click (CPCs) rising year-on-year. For smaller businesses, it is essential to find creative ways to maximize advertising spend to not only compete with larger companies, but also to meet the ever-changing customer demands for hyper-personalized experiences. One
