Picture this: a customer clicks on your ad, browses your products, adds something to the cart, and heads to checkout. But when you check GA4, the sale shows up as coming from checkout.shopify.com or PayPal instead of the campaign you paid for. Frustrating, right? That’s exactly why cross-domain tracking exists. […]
Microsoft Clarity is a free analytics and session recording tool that helps you see how users interact with your website. It captures data such as heatmaps, funnels, and user sessions. These features rely on cookies that are considered non-essential. Privacy regulations such as GDPR and the UK Data Protection Act
If you’re running an online store, chances are you’ve invested heavily in ads, analytics, and remarketing. However, a startling fact emerges: research indicates that nearly 70% of e-commerce stores have broken or incomplete tracking setups. That means ad spend is wasted, customer journeys are misreported, and revenue data doesn’t add
Personally Identifiable Information (PII) in digital marketing and eCommerce is at the center of today’s data privacy discussions. For businesses, PII drives personalization, remarketing, and customer support. But mishandling it risks heavy fines, data breaches, and reputational damage. In this guide, we explain what PII really means, show examples of
Accurate conversion tracking is one of the biggest challenges Shopify merchants face today. With iOS privacy updates, ad blockers, and cookie restrictions, standard tracking often fails, leading to incomplete reports and wasted ad spend. Conversios offers two Shopify tracking apps to solve this problem: the All-in-One Conversion Tracking app and
The Safari GCLID removal update scheduled for September 2025 is about to shake up digital marketing attribution. While Safari currently strips click identifiers like GCLID only in Private Mode, the upcoming release will extend this to regular browsing sessions, potentially causing massive data loss for Google Ads campaigns. Here’s everything
Imagine you run a small fashion boutique online. Shoppers love your products, but many hesitate at checkout when they see the total price. Add a Buy Now, Pay Later (BNPL) button, and suddenly the barrier shrinks, that same customer can split their payment, feel more confident, and complete the purchase.
Starting an online store in 2025 is both exciting and overwhelming. The tools available today make it possible to set up a shop in hours, but the number of choices can leave you stuck before you even begin. Do you go with a quick website builder that lets you drag
Running ad campaigns across platforms like Google and Meta, but not seeing the ROI you expected? Conversios’s Campaign Optimization Agent is here to change that. Powered by AI, it helps advertisers reduce waste, optimize budget, and improve ROAS automatically. Let’s explore how it works and why it’s the smart move
