Want to reach more customers with Google Shopping?
Setting up a product feed is key. But don’t worry—although it sounds technical we’ll break it down for you. In this post we’ll cover the must haves and nice to haves for your Google Merchant Center Feed, why you should optimise your feed and how using a tool like Conversios can make life a lot easier.
Must haves for Google Merchant Center Feed
To get your products in Google Shopping there are a few things you need to include in your product feed. These are the must haves because they help Google understand what you’re selling and display it correctly to customers.
Here’s a quick list:
ID: Each product needs a unique identifier (just like how every person has a different name).
Title: A short, snappy title that tells customers what the product is.
Description: Think of this as your product’s story. What makes it special?
Link: The URL where customers can buy the product.
Image Link: A high quality image of the product.
Price: How much the product costs.
Availability: In stock, out of stock or pre-order.
Brand: The brand of the product.
GTIN: A universal product code that helps Google identify the product across different sellers.
These are non negotiable for getting your products in Google Shopping.
Nice to haves for Google Merchant Center Feed
While the must haves get you in the door, the nice to haves can give you an edge. Think of them as extra details that can make your product listings stand out.
Here are some you might want to add:
Sale Price: If you’re offering a discount make sure customers know!
Shipping Weight: Important for calculating shipping costs.
Google Product Category: Let Google know what category your product fits into.
Additional Image Links: Show your product from different angles.
Custom Labels: Useful for segmenting your products when running ads or promotions.
The more data you provide the easier it is for Google to match your products to the right search queries.
Why Should I Optimise My Google Shopping Feed?
So why does all this matter? Optimising your Google Shopping feed isn’t just a technical requirement; it’s important so your products are seen by the right people.
Here’s why:
Increased Visibility: An optimised feed means your products show up in relevant searches.
Higher Conversions: The more accurate your product data the more likely customers are to click and buy.
Fewer Errors: Proper optimisation reduces the chance of Google disapproving your feed.
Fewer Errors: Proper optimisation reduces the chance of Google disapproving your feed.
Better User Experience: Accurate product data helps customers find what they’re looking for which means happier customers.
In short a well optimised feed means better results from your Google Shopping ads.
Why Use Conversios for Google Shopping Product Feeds?
Managing your Google Shopping feed can get complicated especially if you have a lot of products. That’s where tools like Conversios come in. With Conversios you can automate much of the process so your feed is always up to date.
Here’s how Conversios can help:
Easy Integration: It connects with platforms like WooCommerce.
Automatic Syncing: Your product feed updates in real time so you’re always in sync with what’s in stock.
Customisable Options: You can change custom labels or additional attributes with ease.
Error Reporting: If there’s an issue with your feed Conversios will let you know so you can fix it quickly.
Scheduled Updates: Schedule feed updates to run in the background so you don’t have to lift a finger.
Conversios Benefits
Here’s a quick summary:
Easy to use: Even if you’re not tech savvy the interface is simple to use.
Time Saving: Automating your feed means less time on tedious updates.
Increased Visibility: Optimised feeds mean your products will rank higher in Google Shopping.
More Sales: Better feed management means better ad performance = more sales.
Following Google Shopping feed requirements can make a big difference to your online store. By following the rules and using Conversios you’ll be on your way to an optimised feed that makes your products stand out.
Whether you’re a small store or a bigger business taking the time to optimise your feed will pay off in increased visibility and sales.
