Introduction You fixed your GA4 and Meta tracking in the browser, and on a normal week the numbers look fine. Then a customer on Safari or with an ad blocker places an order, and the purchase event never arrives. The ad platforms learn from a fraction of your sales, and […]
Introduction Your Performance Max campaign is showing ads, but the conversions column is near zero and Google is spending your budget with nothing to show for it. You check the store, and orders are actually coming in. The gap is not the store. It is the two things Performance Max
Introduction Orders are coming in through your WooCommerce store, but Google Ads shows zero purchases. Your campaign is getting clicks, spend is accruing, and the conversion column stays empty. You check Shopify-style reports, you check GA4, and the orders exist. Google Ads just never sees them. This is one of
Introduction You run WooCommerce, you need Google Analytics 4 (GA4) data, and the two names that keep coming up are MonsterInsights and Conversios. Both connect your store to GA4. Neither connects it the same way, and the difference decides whether your purchase data survives ad blockers, redirect checkouts, and consent
Introduction Your Meta ads think a $58 order is worth $0. Or $1. Or the base currency price, not what the customer actually paid. Meta then learns from the wrong numbers and spends your budget on traffic that looks unprofitable, so it quietly stops showing your ads to the people
Introduction Your WooCommerce store shows 47 orders for the week, but GA4 reports 33 purchases. Google Ads optimized on the smaller number all week, so it stopped showing your best ads to the people who actually bought. That gap is not a reporting quirk. It is a conversion tracking problem
What Is Shopify Conversion Tracking? You run ads on Google and Meta, yet the numbers you see in each ad account never match your Shopify orders. Your Shopify dashboard counts 40 orders, Meta Ads Manager reports 38, and GA4 shows 31. That gap is not a rounding error, it is
Introduction Your TikTok ads drive visits and even add-to-carts, but the purchase numbers in TikTok Ads Manager look nothing like your Shopify orders. When the platform cannot see the sales your ads generate, it cannot find more people like the ones who bought, and your cost per result climbs every
Introduction Few things undermine an ad account faster than numbers that do not agree. Shopify shows 120 orders for the day, GA4 shows 98, and Meta shows 76. Which one is the truth? The answer is usually that all three are correct at the moment they were counted, but they
