Running ad campaigns across platforms like Google and Meta, but not seeing the ROI you expected? Conversios’s Campaign Optimization Agent is here to change that. Powered by AI, it helps advertisers reduce waste, optimize budget, and improve ROAS automatically. Let’s explore how it works and why it’s the smart move […]
Struggling with broken tracking? Here’s how to validate Server Side GTM in under a minute, using a real-world example of the Facebook Purchase event. Perfect for Shopify, WooCommerce, and privacy-first marketers. Maya’s Costly Lesson in Missed Purchases Let’s start with a story you might relate to. Maya, a smart digital
If you’re running LinkedIn Ads and want to track conversions, retarget visitors, or measure campaign performance, you’ll need your LinkedIn Insight Tag ID, also known as your Partner ID. LinkedIn makes it easy to grab this ID from the Campaign Manager. Here’s how to find it in 2025’s updated dashboard.
If you’re running Microsoft Ads (formerly Bing Ads), installing the UET tag is essential for tracking conversions, building remarketing audiences, and optimizing campaigns. But before you can set it up, you’ll need your UET Tag ID, a unique identifier linked to your ad account. In this quick guide, we’ll show
Suppose you’re using Microsoft Clarity to analyze user behavior on your website. In that case, you may need your Clarity Project ID, especially when connecting it with platforms like Google Tag Manager, WooCommerce, Shopify, or tracking tools. As of 2025, Microsoft has made this process much easier. You can now
If you’re running marketing campaigns or optimizing sales funnels, accurate conversion tracking in GA4 is essential. Yet many businesses unknowingly report incomplete or inflated conversion data because their event configurations are either misfiring or missing critical parameters. In this article, we’ll walk you through how to properly set up event-based
If you’ve ever wondered how to get more tailored insights out of Google Analytics 4 (GA4), custom dimensions and event parameters are your gateway. For eCommerce businesses using Shopify or WooCommerce, these features can unlock detailed behavioral tracking that goes beyond standard events like purchases or add-to-cart especially when paired
If you’re running an e-commerce store, you’ve likely had days where revenue spikes or traffic drops without warning. Then comes the question: “What changed that day?” Was it a sale? A Facebook ad push? Or maybe your developer made a silent update to your checkout page? This is exactly where
If you’re running an e-commerce store in 2025, understanding how users navigate your site is non-negotiable. Google Analytics 4 (GA4) Funnel Analysis is your go-to tool for visualizing the customer journey and pinpointing exactly where users drop off before making a purchase. Unlike Universal Analytics, GA4 utilizes event-based tracking, making
