Introduction Your Meta ads manager shows $45 per purchase, but Shopify says the real order was $58. You are not looking at a rounding error. You are looking at a purchase event carrying the wrong value, and until it is fixed, every ROAS decision you make in Meta is based […]
Introduction Meta shows 214 purchases for the week. WooCommerce shows 107 orders. Your ROAS says 1.4 and your accountant says the store made 3.1. When the same purchase arrives from the browser pixel and again from the Conversion API without matching event IDs, Meta counts it twice, inflates your conversion
Introduction You installed the Meta pixel, loaded your Shopify store, and the Pixel Helper icon sits there with a grey dot and zero events. On some pages the Helper shows nothing at all. You refresh, you clear cache, you check the pixel ID, and the Helper still will not light
Introduction Black Friday traffic is coming. The problem is not whether you get visitors. It is whether your tracking survives the spike. When a flash sale doubles your visitors, one misconfigured tag, one cached thank-you page, or one pixel blocked by a privacy browser quietly drops thousands of dollars of
Introduction Your GA4 says 31 purchases this week. WooCommerce says 47. When you dig into the gap, the purchase event either never fired, fired on the wrong page, or fired twice and cancelled itself out. On most stores this is not a GA4 reporting delay. It is a configuration or
Introduction Your TikTok ads bring the traffic, but the TikTok dashboard shows purchases that are a fraction of what Shopify records. The gap is almost always the same: the TikTok pixel fired in the browser, then something stopped the event before TikTok received it. When the pixel is your only
Introduction You installed a tracking app or plugin to fix your conversion data, and now your reports look worse. Every purchase shows up twice, your ad account is telling you ROI that is too good to be true, and your ads optimizer is chasing phantom conversions built on the same
Introduction Your WooCommerce store gets traffic, carts get abandoned, and you cannot see why. The standard analytics tells you where visitors came from, but it does not show what they actually did: where they hesitated, where the form errored, or where the checkout button failed. Microsoft Clarity answers that with
Introduction You are spending on Microsoft Ads, Shopify is processing orders, and yet the Microsoft Ads dashboard shows conversions that do not match your real sales. The gap usually comes down to one thing: the Microsoft Ads UET tag. If UET never fires on the checkout page, fires only in
