How to Find Your LinkedIn Insight Tag ID (2025 Guide)

If you’re running LinkedIn Ads and want to track conversions, retarget visitors, or measure campaign performance, you’ll need your LinkedIn Insight Tag ID, also known as your Partner ID.

LinkedIn makes it easy to grab this ID from the Campaign Manager.

Here’s how to find it in 2025’s updated dashboard.

The Insight Tag is LinkedIn’s version of a tracking pixel. When added to your website, it lets you:

• Track conversions and form submissions
• Build website retargeting audiences
• Unlock professional demographic insights (job title, industry, etc.)

You only need to install it once, and the data flows into your LinkedIn Ads account automatically.

How to Find Your Insight Tag ID (Partner ID)

Here’s how to locate it inside LinkedIn Campaign Manager:

1. Log in at linkedin.com/campaignmanager/
2. Select the Ad Account linked to your website
3. Go to Account Assets in the top menu and click Insight Tag.
4. On the setup screen, you’ll see a code snippet like:
   

   _linkedin_partner_id = "1234567";

5. Copy the number inside the quotes, that’s your Insight Tag ID, also called the Partner ID

When You’ll Need the ID

You’ll need this Partner ID to:

• Set up tracking via Google Tag Manager
• Connect LinkedIn Ads in Shopify or WooCommerce
• Use plugins like Conversios to automate LinkedIn tracking
• Verify tracking activity inside LinkedIn Campaign Manager

Using It with Conversios

If you’re using the Conversios plugin for Shopify or WooCommerce:

• Go to the LinkedIn Ads section inside the dashboard
• Paste your Partner ID (no script needed)
• Save and publish

Conversios will automatically place the Insight Tag across your store pages and enable server-side tracking for key events like product views, add-to-carts, and purchases (on Pro plans).

💡 Pro Tip

Once added, head back to Account Assets → Insight Tag and verify the tag status. LinkedIn will display when the tag was last active and which domains are receiving data.

Final Thoughts

Finding your LinkedIn Insight Tag ID takes less than a minute, but it’s the key to unlocking deeper attribution and campaign performance data.

Ready to set up LinkedIn tracking (plus GA4, Google Ads, Meta Pixel, and more) with zero code?
👉 Get started with Conversios