If you’re running Microsoft Ads (formerly Bing Ads), installing the UET tag is essential for tracking conversions, building remarketing audiences, and optimizing campaigns. But before you can set it up, you’ll need your UET Tag ID, a unique identifier linked to your ad account.
In this quick guide, we’ll show you exactly where to find your UET Tag ID inside Microsoft Ads in 2025, no guesswork, no code digging.
What Is a UET Tag
UET stands for Universal Event Tracking. It’s Microsoft Ads’ official tracking solution, similar to the Meta Pixel or LinkedIn Insight Tag.
With the UET tag installed on your site, you can:
- Track website conversions (like purchases or signups)
- Build remarketing audiences
- Measure ad performance more accurately
- Power smart bidding strategies (like Target CPA or ROAS)
How to Find Your Microsoft UET Tag ID
Follow these steps to locate your UET Tag ID:
- Go to ads.microsoft.com and sign in
Use the Microsoft account associated with your Ads account. - Click on “Tools” in the top navigation bar
Then select UET tags under the “Conversion Tracking” section. - You’ll now see a list of all your UET tags
If you’ve already created one, it will appear here. - Locate your UET Tag ID
You’ll see a column labeled Tag ID – this number (e.g., 12345678) is your UET Tag ID.
If you don’t have a UET tag yet, click “Create UET Tag”
Give it a name and description. Once created, you’ll see the Tag ID in the same list view.
When Do You Need the UET Tag ID
You’ll need to copy your UET Tag ID when:
- Adding tracking to your website via Google Tag Manager
- Connecting Microsoft Ads inside Shopify, WooCommerce, or other eCommerce platforms
- Setting up third-party plugins like Conversios
- Verifying tag installation or conversion tracking
Using It With Conversios
If you’re a Conversios user, setting up your UET Tag is fast and code-free:
- Head to the Microsoft Ads section inside the Conversios plugin (for Shopify or WooCommerce)
- Paste your UET Tag ID
- Click Save – that’s it!
The plugin handles everything from injecting the base tag to tracking purchase events, dynamic remarketing, and more.
💡 Pro Tip
After setup, use Microsoft Ads’ UET Tag Helper (a free browser extension) to verify the tag is firing correctly on your site. It’s a handy way to debug issues or confirm event tracking.
Final Thoughts
The Microsoft UET Tag is the foundation for successful ad tracking and optimization. With just one tag ID, you unlock campaign insights, power automated bidding, and build high-performing remarketing lists.
Ready to simplify UET setup across Microsoft, Google, Meta, and more?
👉 Try Conversios