Generate Facebook Conversion API Token
1 Minutes
July 17, 2025

How To Generate Facebook Conversion API Token


To Generate Generate Facebook Conversions API Token in the Ads Manager account follow these steps:

Step 1. Log in to your Facebook Business Manager account by clicking on the following link: https://business.facebook.com/

Step 2. Go to Events Manager.  

Facebook Business Manager Account

Step 3. Click on Data Sources.

Connect Data Sources

Step 4. In the “Settings” section, scroll down to find the “Conversions API” and click on it.

Step 5. You will then see an option to “Generate access token.” Click on it to generate the access token and then copy it for later use.

facebook conversion api token

You have Successfully Generated the Facebook Conversions API Token. Now you can integrate these with the Conversios WordPress Plugin and  Shopify App that you are using for Conversion Tracking.

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Varsha Bairagi

SEO Specialist

Varsha is a Digital Marketing & SEO Specialist at Conversios, with deep expertise in on-page SEO, GA4 tracking, and performance optimization. She focuses on helping eCommerce brands grow through strategic content, analytics, and ad integrations.

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