If you are setting up Google Ads remarketing or conversion tracking, the first step is to locate your Google Ads Pixel ID, also referred to as the Conversion ID. This unique identifier allows Google to track user activity on your website, enabling you to build remarketing audiences, measure conversions, and optimize ad performance.
This guide will explain how to find your Pixel ID through Google Ads, Google Tag Manager, or directly within your website’s source code.
1. Locate Your Pixel ID in Google Ads
Follow these steps to find your Pixel ID within your Google Ads account:
- Sign in to your Google Ads account.
- Select the Tools and Settings icon in the top navigation menu.
- Under the Measurement section, click on Audience Manager.
- In the left sidebar, choose Audience Sources.
- Find the section labeled Google Ads Tag, then click on Details or Setup.
- Look for a 10-digit numeric code labeled Conversion ID. This is your Pixel ID.
If your account includes specific remarketing lists or conversion actions, a Conversion Label may also appear. This label helps identify particular tracked events but is not always required.
2. Retrieve the Pixel ID from Google Tag Manager (GTM)
If you are using Google Tag Manager to manage tags on your site, follow these steps:
- Open your Google Tag Manager account.
- Choose the container associated with your website.
- In the left menu, click on Tags.
- Select a tag labeled Google Ads Remarketing or Google Ads Conversion Tracking.
- Inside the tag settings, locate the Conversion ID. This is your Pixel ID.
- If used, a Conversion Label may also be visible for event-specific tracking.
3. Inspect Your Website Source Code
If the tag has already been installed on your website, you can find the Pixel ID by checking the page source:
- Open your website in a browser.
- Right-click on the page and select View Page Source.
- Press Ctrl + F (or Cmd + F on Mac) and search for AW- or google_conversion_id.
- Look for a line that resembles the following:
- gtag(‘config’, ‘AW-1234567890’);
- or
- var google_conversion_id = 1234567890;
The numeric portion of the code (excluding “AW-”) is your Pixel ID.
4. Verify Using a Tag Assistant Tool
You can also use a browser extension such as Google Tag Assistant to validate whether the remarketing tag is active. This tool displays tag data on your website, including your Conversion ID and whether the tag has fired correctly.
Alternatively, if you are using Google Tag Manager, the Preview Mode feature can be used to test and troubleshoot your tag implementation.
Why the Pixel ID Is Important
The Google Ads Pixel ID is essential for:
- Building remarketing lists based on user behavior
- Tracking actions such as purchases, sign-ups, or other key conversions
- Sending data to Google Ads for reporting and optimization
- Integrating with platforms such as Shopify, WooCommerce, or Magento
It is the foundation of a reliable tracking setup that improves return on ad spend and enables data-driven advertising decisions.
Best Practices and Recommendations
- Always copy only the numeric portion of the ID. Avoid including the “AW-” prefix if the field does not require it.
- If you are using Google Tag Manager, include a Conversion Linker tag to ensure proper attribution.
- Use debugging tools like Tag Assistant or GTM’s Preview Mode to confirm the tag is implemented and working as intended.
- It may take several hours (up to 24) for the Pixel to reflect data in your Google Ads account, so allow time for reporting to update.
Final Notes
Locating your Google Ads Pixel ID is a simple yet critical step in setting up accurate conversion tracking and remarketing. Once you have identified it, you can implement it manually, through Google Tag Manager, or by using an integration tool.
For eCommerce users, tools such as Conversios offer plug-and-play setups that eliminate manual configuration and improve tracking accuracy.
If you would like assistance implementing your tag or verifying that it is working correctly, our team is available to help.