Create a dedicated landing page for each advertising campaign that you run. This will help you track the success of your campaigns more accurately, as you can attribute conversions directly to that campaign.
Use attribution modeling to understand which marketing channels and touchpoints are contributing to your conversions. This will help you optimize your campaigns and allocate your budget more effectively.
Analyze your conversion tracking data regularly to identify trends, patterns, and opportunities for improvement. Use this information to refine your campaigns and improve your conversion rates over time.