What Is Google Analytics?

Google Analytics is a free web analytics tool by Google. It allows website owners/marketers to track and analyze website traffic and user behavior. It provides valuable insights into how users are interacting with your website. You can track various metrics such as what page they visit, how long they stay on the website, etc. With Google Analytics insights, you can make data-driven decisions about your marketing strategies. It is the most widely used web analytics tool in the world. It is available in both free and paid versions.

What Are MonsterInsights?

MonsterInsights is a popular web analytics tool to integrate Google Analytics into your WordPress site. It makes adding the Google Analytics tracking code process much easier. It comes with an easy-to-use interface and a plethora of useful features. MonsterInsights plugin can help you track useful metrics like website traffic, user behavior, bounce rates, conversion rates, etc on the dashboard. It’s a powerful plugin for WordPress as millions of website owners use it as a trusted web analytics tool. To get more such web analytics tools, explore the blog of 7 MonsterInsights Alternatives for 2023.

Google Analytics VS MonsterInsights: 

What Are The Key Differences?

Find out the best among MonsterInsights and Google Analytics