Google Analytics 4 (GA4) is the most recent release of Google’s popular web analytics tool. It provides a more advanced and adaptable approach to data tracking and analysis, helping Ecommerce businesses to acquire deeper insights into their customers’ activity across numerous channels and devices. You can use GA4 to track user interactions with their websites, apps, and other digital platforms and use that data to optimize marketing efforts and improve customer experiences. Google Analytics 4 prioritizes data privacy in order to provide a more secure user experience.
The new version of GA4 provides a plethora of information to help you enhance your website and marketing campaigns, from better data tracking to predictive insights. GA4 is a must-have tool for every Ecommerce business owner, WordPress developer, or Ecommerce marketing agency looking to remain ahead of the competition in the digital world