Google Analytics 4, widely known as GA4, is the most recent version of Google’s popular web analytics tool. It is an updated version of the previous Universal Analytics, created to fulfill the evolving needs of digital marketers and website owners. GA4 has new features such as a new data model, cross-device tracking, data control, a complete view of the customer life cycle, etc. Overall, GA4 provides better insights into user behavior, allowing you to make more informed data-driven decisions. This eventually allows you to stay ahead of the curve in an ever-changing digital world.

What Is GA4?

Migrating to Google Analytics 4 (GA4) is necessary for businesses that want to effectively analyze their online presence. Whether you have a WooCommerce, Shopify, or Magento store, you must move to GA4. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. If you are worrying about your Universal account data & GA4 data- you can download the Conversios Google Analytics plugin. The plugin comes with dual tracking that enables tracking data from both Universal Analytics(GA3) and Google Analytics (GA4).

Why Do You Need To Migrate To GA4?

Migrating to Google Analytics 4 (GA4) can offer various benefits to stores like WooCommerce, Magento & Shopify. Here are some of the key benefits of migrating to GA4: – Improved data model – Enhanced tracking and reporting of user behavior across devices and channels – Better user data privacy control – Ability to track and analyze customer lifetime value (LTV) – Streamlined event tracking and measurement customization – Improved cross-domain tracking capabilities – Enhanced Ecommerce tracking and reporting features – Access to real-time data and insights – Integration with Google Ads and other Google Marketing Platform tools – Competitive edge over those store owners who haven’t made a switch to GA4

Benefits Of Migrating To Google Analytics4

We have now arrived at the topic you were looking for at the beginning of the article. However, the above information is just as helpful as this one.  You need to follow three steps, but if you are choosing third-party Google Analytics tools like Conversios, it’s a matter of one step.

Steps To Migrate To GA4

To begin, add a new GA4 property to your Google Analytics account. This is done by going to the “Admin” page, selecting “Create Property,” and then selecting “GA4”.

Step 1: Create A New GA4 Property

The GA4 tracking code must then be implemented on your website. The procedure will vary depending on the e-commerce platform you’re using. If you’re using Shopify, you’ll need to install the Google Analytics app and complete the setup instructions. Install the Google Analytics for WordPress plugin for WooCommerce, and Google Analytics 4 extension for Magento.

Step 2: Implement GA4 Tracking Code Into Shopify, Woocommerce, Magento

Before going live with your GA4 implementation, you should properly test and validate everything to verify that your data is being tracked appropriately. This may be accomplished by using the Google Analytics Debugger tool and inspecting the GA4 real-time reports to ensure that the data is flowing properly.

Step 3: Test & Validate

Conversios is a Google Analytics tool that offers easy integration and you require no coding to integrate it with your website. Conversios make your data analysis part easy by providing an easy-to-understand dashboard. The dashboard provides data on metrics that are important to your business. There are plenty of benefits to choosing the Conversios tool for your business. A few of them are:

Ease Your GA4 Migration With

Conversios allows you to set up dual tracking for both GA4 and Universal Analytics (UA) simultaneously. This means you can continue to use UA for your existing reports while also collecting data in GA4, which will help you compare and analyze your data more effectively.

1 Dual Tracking ( UA & GA4)

Conversios eliminates the need for developers. You can add Google Analytics to your store without writing any code. As a result, you can save the time and money you would have spent on your developer. Also, Nocode brings you flexibility by eliminating the dependency on the developer.

2 No Code Google Analytics Tool

Conversios offers Google Tag Manager(GTM) based implementation for Google Analytics 4 and automates tracking via data layer. It helps you to integrate GA4 without any hassle and track various actions with predefined 70+ tags and triggers. The best thing is that you can use your own Google Tag Manager container with tags and triggers.

3 GTM-Based Implementation

Conversios provides a user-friendly dashboard that presents your data in a clear and actionable format. You can quickly identify trends, spot issues, and take action to improve your website’s performance.

4 User-Friendly Dashboard

Conversios provides enhanced ecommerce tracking capabilities, allowing you to track sales and revenue data, as well as product performance metrics. This can help optimize your product offerings and improve your overall ecommerce strategy.

5 Enhanced Ecommerce

Conversios provides a variety of reports that allow you to analyze your website’s performance from different angles. You can track user behavior, website traffic, and other key metrics to help you make informed decisions and improve your website’s overall performance. The gap void by Google Analytics can be easily filled by Conversios as you can understand the reports easily despite you are only a beginner in using Google Analytics.

6 Easy-To-Understand Reporting

Here’s a product performance report shown in the above screenshot. It consists of every metric that is necessary & related to your product such as how many customers view the product, how many of them added it to the cart, how many of them make a purchase, revenue, average price, refund, etc.

6 Easy-To-Understand Reporting

Migrating to Google Analytics 4 (GA4) is a major step for any Ecommerce business looking to improve its marketing efforts. Google Analytics latest version includes advanced analytics tools, machine learning capabilities, and a more user-friendly design.

Final Thoughts