Google Analytics 4, widely known as GA4, is the most recent version of Google’s popular web analytics tool. It is an updated version of the previous Universal Analytics, created to fulfill the evolving needs of digital marketers and website owners. GA4 has new features such as a new data model, cross-device tracking, data control, a complete view of the customer life cycle, etc. Overall, GA4 provides better insights into user behavior, allowing you to make more informed data-driven decisions. This eventually allows you to stay ahead of the curve in an ever-changing digital world.
Migrating to Google Analytics 4 (GA4) is necessary for businesses that want to effectively analyze their online presence. Whether you have a WooCommerce, Shopify, or Magento store, you must move to GA4. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. If you are worrying about your Universal account data & GA4 data- you can download the Conversios Google Analytics plugin. The plugin comes with dual tracking that enables tracking data from both Universal Analytics(GA3) and Google Analytics (GA4).
Migrating to Google Analytics 4 (GA4) can offer various benefits to stores like WooCommerce, Magento & Shopify. Here are some of the key benefits of migrating to GA4: – Improved data model – Enhanced tracking and reporting of user behavior across devices and channels – Better user data privacy control – Ability to track and analyze customer lifetime value (LTV) – Streamlined event tracking and measurement customization – Improved cross-domain tracking capabilities – Enhanced Ecommerce tracking and reporting features – Access to real-time data and insights – Integration with Google Ads and other Google Marketing Platform tools – Competitive edge over those store owners who haven’t made a switch to GA4