Speed Up Your Site’s Load Time

Site speed is one of the most important factors in determining whether or not a customer will make a purchase. It’s been found that site load time has a direct correlation with an increase in conversion rates (and therefore sales).

Make Shipping Options More Visible

Shipping options should be prominently displayed on your site. If you’re a retailer, you need to make sure that your customers can see all of the available shipping options.

Labor The Point Of Free Shipping

Make sure your customers know about the free shipping details. On your website, make sure that your customers know about the free shipping details. If you have a physical store, make sure to post big signs advertising the fact that they can get their goods shipped for free.

Offer Price Incentives

Offer discounts for bulk purchases and free shipping for orders over a certain amount. This will help your customers feel like they’re getting a good deal, which can be the difference between them making the purchase or abandoning their cart altogether.

Provide Guest Checkout

Guest checkout is a great way to increase conversions and get started with e-commerce. If you’re not currently offering it, consider adding it to your cart tool. It allows visitors to check out with just a few clicks instead of having them create an account first.

Let Them Return To Finish Later

If you’re selling something that requires more than a few minutes to think about, give your customers the option of saving their cart and coming back later. This is especially useful if they need time to mull over an expensive purchase or decide whether they really want what they’ve added to their cart.

Enable In-Store Pickup

If you’re a retailer, the best way to reduce cart abandonment is to allow your shoppers the option of in-store pickup. This can be especially effective when combined with other strategies such as keeping shipping costs low or avoiding them altogether.

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