Κατανόηση της μέτρησης μετα-συγκεντρωτικών συμβάντων (AEM) το 2025
Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy […]
