You can scale more quickly by using the “All-in-one Analytics, Pixels and Product Feed Manager for WooCommerce,” which automates integrations for Google Analytics, Google Ads, and the entire Google Shopping solution with dynamic remarketing tags in a matter of minutes. Additionally, Google Tag Manager enables you to incorporate pixels from platforms like Facebook Pixel, Snapchat, Pinterest, Tiktok, and Bing.

1.1 Google Analytics Integration #

By integrating your eCommerce business, the plugin enables you to rapidly get started with insightful data collection in Google Analytics (Universal Analytics) and Google Analytics 4 (GA4) that produces tangible results.

A new type of property, Google Analytics 4 (formerly known as “App + Web”) has different reports than what you’re used to seeing in Universal Analytics.

Google Analytics Enhanced Ecommerce feature helps users understand pre-purchase shopping patterns and product performance. You can optimize the evolution of retail with the aid of its analytical skills.

You can track how far customers progress through the purchasing process and where they stop using Enhanced Ecommerce. Recognize which products receive the most views, which are abandoned in shopping carts, and which result in conversions. You can also establish user segments to observe how customers engage with your products and add product metadata to assess sales success across various dimensions.

Better data enables you to move swiftly to boost your bottom line, and analytics insights assist you in enhancing the whole e-commerce experience and converting more browsers into customers.

You receive crucial insights coupled with the capacity to put them to use and reinvent your company.

1.2 Google Ads Integration #

The plugin’s Google Ads integration allows you to use remarketing and dynamic remarketing tags for all of your website’s important eCommerce events.

You could expand your customer base and reach both current GA audiences and new ones by using Ads integration.

1.3 Google Shopping Integration #

With the plugin, it’s simple to link your WooCommerce store to Google Merchant Center and sync your products in real-time, allowing you to easily power your various marketing efforts.

To increase traffic and conversions, the campaigns can be displayed to shoppers across Google Search, Shopping, YouTube, Gmail, and the Display Network for free or with advertisements. Direct creation of shopping campaigns is possible from the plugin’s backend.

1.4 Pixel Integrations #

Adding your Pixel ids to the plugin’s list will enable you to quickly integrate multiple Pixels. The pixels you can integrate are listed below.

Meta pixel (Facebook + Instagram) and Facebook Conversions API
Microsoft Ads pixel integration
Pinterest pixel integration
Snapchat pixel integration
Tiktok pixel integration
Twitter pixel integration

1.5 With the aforementioned integrations, e-commerce enterprises can gain the following significant advantages.:

Start making data-driven decisions.
retargeting the customers based on their previous website usage.
Become qualified for a free listing on Google to reach millions of potential customers.
Easily manage your Google Shopping campaigns.
The main advantage is that there is no need for coding or hiring a developer for the setup. Within five minutes and with a few clicks from your Word Press backend, you can rapidly configure the plugin.

The above 3 integrations via the plugin also enable you to connect Google Ads with Google Analytics and Google Merchant Center with Google Ads.

2. How to Set up the Plugin? #

2.1 Installation #

Please adhere to the installation instructions listed below for the plugin’s most recent version:

Navigate to Add New – Search for “Covnersios” Install and activate the plugin.

Or you can directly Download the most recent version of “All-in-one Google Analytics, Pixels, and Product Feed Manager for Woo Commerce.”

2.2 Plugin Setup: #

2.2.1 Access Conversios from the sidebar by landing on the admin panel and clicking the Pixel Settings button.

3. Pixel Settings: #

3.1 Google Tag Manager #

As the integration of GTM is mandatory, you will need to choose the Google Tag Manager Account to

Being a free user you will be able to choose only the Conversios GTM container – GTM-K7X94DG. Our Conversion GTM (Google Tag Manager) has predefined tags and triggers, which make it easy to track your analytics data without any hassle. You can use your own GTM container (only in the PRO version)

Being a pro user you will be able to use your own GTM account just by adding your GTM account and you can also import our conversios GTM container to your own GTM which will allow you to easily track your analytics data hassle-free with pre-defined tags and triggers.

Refer to the documentation (screenshot) provided at the time of onboarding to set up your tracking system using your own Google Tag Manager. (Only if you are using the plugin’s premium version this be accessible).

The Pixel Settings will be greyed out until you integrate your Google Tag Manager as showcased in the screenshot below.

Once your GTM is integrated successfully, all the Pixels will be enabled and you will be able to add and integrate the desired accounts according to your preferences as mentioned in the screenshot below.

In order to integrate the desired Pixel Account, click on the right arrow key against the Pixel, as mentioned in the screenshot above.

3.2 Setting up the Google Analytics Account #

Now let’s Connect your Google Analytics account.

For the plugin to function, at least one of the following must be chosen.

You can click on Universal Analytics – if you want to tag your website for Google Analytics v3 (Universal Analytics)

You can click on Google Analytics 4 – if you want to tag your website for Google Analytics v4 (GA4)

You can click on Both – if you want to tag your website for both Google Analytics v3 (Universal Analytics) and Google Analytics v4 (GA4)

To integrate your Google Analytics Account, you will be redirected to the page mentioned in the screenshot below.

To enable your Google Analytics account, click on the arrow next to the respective Pixel and authorize the Account with desired G-mail Account.

You will see a pop-up window similar to the one below; be sure to sign in using a Google account that has admin access to Google Analytics and Google Ads accounts.

Click “Allow” to obtain the GA property ids and other information required to use the plugin’s functionality.

Once you have enabled all the required permissions and signed in with your Google account, you will be able to see your Google Analytics Account and Property Id as mentioned in the screenshot below.

Once you have updated the required fields, click on ‘Save’ on the upper right corner.

Important Note: Google recommends that you collect all the data in both the Google Analytics accounts, monitor it for a few weeks, and migrate to GA4 when you think the data collection in GA4 is accurate.

3.3 Google Ads: #

Connect Google Ads account: Configure the Google Ads id for automating remarketing tags, and dynamic remarketing tags and auto-link it with Google Analytics.

You can select existing Google ads to account from the dropdown as shown in the below screenshot or create a new Google ads account by clicking on the button “Create new” and following the instructions.

Advance Settings: With Dynamic Remarketing tags, you will be able to show ads to your past visitors with specific product information tailored to your customer’s previous site visits. You will be able to access the Advanced Settings in the area highlighted in the screenshot above.

Important note: If you aren’t using your current Google Ads account frequently and it doesn’t include any essential information, we advise starting a new one. Based on your country, a spend match coupon will be automatically credited to your newly created Google Ads account if you open a new Google Ads account with us.

3.4 Pixel Integration #

You can integrate the other Pixel Accounts, under Google Ads as highlighted in the screenshot below.

Refer to this document for more details on how to create pixels

3.5 Advanced Option #

Event Tracking – Custom Integration

This is a new feature that allows you to tailor Google Analytics Event tracking for usage with WooCommerce stores.

This is mostly utilized in Woocommerce stores that have added custom hooks, deviating from the guidelines for normal Woocommerce hooks.

There are two options available here:

Product data collection method
Event selector

Product data collection method:

Under the product data collection method, you can select separate hooks for the Product list, Product detail page, Checkout page, and Order confirmation page.

Based on your Woocommerce customized implementation in your store you can enable your custom hooks from the above to enable google analytics tracking for that specific event.

Product list:

This helps in collecting the Woocommerce product data like product id, product name, product price, and all other product data which are used for eCommerce events tracking according to WooCommerce pages.

When product impressions, clicks or add-to-cart google analytics eCommerce events are not working on your store, you can select the hook based on your implementation.

This setting provides us with the options of different WooCommerce hooks according to the WooCommerce templates.

This applies to the Product detail page, Checkout page, and Order confirmation page too.

Please find the woo-commerce default product list templates in which the hooks are present

3.5.1 Conversios Hook: #

When to use Conversios Hook?

Stores that don’t use any Woocommerce standard hooks can opt for Conversios hooks as shown in the below screenshots.

All you need to do is add the mentioned conversios hook to your WooCommerce template file. (You can check with your developer for more details /ping us at [email protected] if you are facing any difficulty changing it)

Please find the screenshot of the Conversios hook for the product list, product detail, checkout page, and Order confirmation page.

Product Detail Page

Check out Page

Order confirmation page

3.6 Google Merchant Center #

Integrate your Google Merchant account: Set up the Google Merchant Center account to sync products. You can skip this step if connecting to the merchant center is not required. #

To integrate your Google Merchant account, Click on Product Feed and then on Configuration

When you click on the configuration, you’ll be redirected to the page mentioned below screenshot.

If you choose to create a new merchant center account, you will be prompted to enter your store name and whether your site contains adult content, as shown below, and Click on “Create Account” and save the settings

4. Product Feed: #

4.1. How To Sync Products to Merchant Center #

To seamlessly sync your products with your Google Merchant centre, select “Product Feed.”

You will be taken to the Product Sync page in the WordPress backend.

To sync new products with your associated Google Merchant Center account, click “Sync New Products”.

Map your WooCommerce product categories to the Google Merchant Center categories in the following step.

Choose and map the product categories you wish to connect your products within the Merchant Center. All products from the categories you’ve chosen will be synchronized

After you’ve chosen and mapped the categories, you’ll need to map other product attributes from your WooCommerce store to Google Merchant Center product attributes.

The first four necessary product attributes have been automatically mapped; however, if you want your products to appear more prominently in Google searches, you can map additional product attributes that are listed on the screen.

When you select “Sync Products,” your products will be synced to your Merchant Center account.

Note: It can take up to 30 minutes for the data to appear in your Google Merchant Center account.

Once they are synced, your product sync dashboard will look as mentioned in the below screenshot:

After following the above steps, the plugin will be configured and you will be all set for GA, GA4, Ads, shopping integrations, and pixel integrations which will help right from data collection to data activation (by means of shopping campaigns).

5. Performance Max Campaigns #

5.1 How to Create PMax Campaigns #

To create a Performance Max Campaign, please navigate to the “Performance Max” button shown in the screenshot below.

Click “Create new Campaign”

Mandate to create a campaign:

Campaign Name
Daily Budget
Country
Start & End Date

Fill in the below details and click the save button as mentioned below

Here is our new blog about performance Max campaigns for your reference, and you would get comprehensive information about Performance Max.

5.2 How to Delete/Pause PMax Campaigns? #

Navigate to “Edit Campaign” as shown below

Select the required option if you want to pause/ delete ( remove) and click Save.

6. What is Google Ads Enhanced Conversion Tracking? #

Refer to this document for extensive details about the plugin features and its functionality

7. How to Create Google Analytics Accounts? #

Refer to this document on how To Create a Google Analytics Account

8. How to enable Refund order tracking #

Refer to this document on how to enable Refund order tracking

9. How to Create Pixels? #

Refer to this document on how to create pixels

10. Plugin Features and Usability #

Refer to this document for extensive details about the plugin features and its functionality

11. Guidelines for Shopping Campaigns #

Refer to this document for extensive details about the guidelines for shopping campaigns

FAQs #

https://www.conversios.io/faqs/

Want to unlock more advanced tracking for your WooCommerce store? Give a try to our pro version a by clicking here.

Reach out to us with your query here for a faster solution

About Author #

The Plugin is developed & maintained by Conversios. Conversios is an innovation-enabled Plugins team serving 60K+ eCommerce businesses spanned across 150+ countries.

Our main goal is to help SMB eCom owners to help grow their businesses and to provide a one-stop solution for E-commerce owners.

We are into product building for more than 10 years in the industry and have the best minds in our team.

With this vision, we have devised innovative solutions for:

High-Quality product feed management for various Ad platforms to run successful product ads.
Server Side Tracking.
Product feed manager for Facebook catalog
Product feed manager for Microsoft catalog
Google Analytics Tracking solution built specifically for E-commerce business.
All-In-One Ecommerce reporting intelligence dashboard.

The email at which we are highly active is [email protected]

For urgent queries or requirements, you can contact us at +91 7284854854

1. Introduction #