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January 28, 2026
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Google Ads: Accept Data Terms + Enable Enhanced Conversions (SST Pro Plugin)

Enhanced Conversion Tracking must be enabled directly from your Google Ads account.

Steps to enable:

  1. Log in to Google Ads > Go to Goals → Settings
  2. Enable Enhanced Conversions
  3. In the setup method dropdown, select Google Tag Manager

⚠️ Important:

  • Do not select other setup methods such as Google Tag or Google Ads API, as this can cause Enhanced Conversions to stop working correctly.
  • Once Enhanced Conversions are enabled using Google Tag Manager, data will start flowing properly if the tracking setup is complete.

 

Enable Google Ads Data Processing Terms

Step 1: Open Google Ads and go to Goals.
Step 2: Open Conversions.
Step 3: Click Settings.
Step 4: Click Customer data terms.
Step 5: Review the Google Ads Data Processing Terms and accept them.
Step 6: Click Save.

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