First-Party Data & Its Benefits (SST Free Plugin)

First-party data enables server-side tracking by sending data from your own domain, improving accuracy, attribution, and reliability – especially in environments affected by browser restrictions and ad blockers.

• Improves data accuracy and attribution
• Enhances tracking reliability
• Requires additional access, such as DNS configuration

To enable first-party data, contact our team at [email protected], and we’ll assist with the setup.