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January 27, 2026
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Events Not Showing in GA4 & Data Processing (SST Free Plugin)

If events are not visible in GA4, this is usually related to data processing time, configuration, or consent settings. 

Check the following:

  • GA4 data processing can take up to 48 hours; events may not appear immediately in standard reports.

  • The plugin may not be properly connected to the correct GA4 property or Measurement ID.

  • Events may be blocked due to cookie consent or Consent Mode configuration.

  • Conflicts can occur if other plugins or custom scripts are also sending GA4 events.

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