How to Enable Enhanced Conversion Tracking in Google Ads (SST Free Plugin)
Enhanced Conversion Tracking must be enabled directly from your Google Ads account.
Steps to enable:
- Log in to Google Ads > Go to Goals → Settings
- Enable Enhanced Conversions
- In the setup method dropdown, select Google Tag Manager
⚠️ Important:
- Do not select other setup methods such as Google Tag or Google Ads API, as this can cause Enhanced Conversions to stop working correctly.
- Once Enhanced Conversions are enabled using Google Tag Manager, data will start flowing properly if the tracking setup is complete.