How to Enable Theme Blocks and Checkout Purchase Tracking for Conversios Meta App

To track ecommerce actions and purchases in Google Analytics 4, two steps are required:

1. Enable theme blocks (for storefront events)
2. Add checkout purchase code (for checkout & order confirmation)

No coding knowledge is required.

Step 1: Enable Theme Blocks

Theme blocks are required to track storefront events such as:

• Product views
• Add to cart
• Begin checkout

How to Enable Theme Blocks

1. In the app, click Activate Blocks Now
2. Shopify will open the Theme Editor
3. Open App embeds
4. Enable:
   • Conversios App– Block 1
   • Conversios App– Block 2
5. Click Save
6. Close the theme editor

Back in the app:

• Check “I have successfully activated block 1 & block 2”
• Click Save & Next

Step 2: Enable Checkout & Purchase Tracking

This step is required to track:

• Checkout steps
• Purchases
• Revenue

Copy the Checkout Code

1. Click Copy Code in the “Enable Checkout purchase events” popup

Add Code in Shopify Customer Events

1. Go to Shopify Admin → Settings
2. Open Customer Events
3. Click Add custom pixel
4. Enter a name
   Recommended: Conversios Meta Conversion API
5. Paste the copied code into the code editor
6. Click Save
7. Click Connect

Step 3: Finish Setup

1. Return to the app
2. Select:
   “I have successfully added the checkout and purchase snippet under Settings → Customer Events.”
3. Click Finish

You will see a confirmation message once setup is complete.

• Setup complete! If you need any help or want to verify your tracking, our team is just an email away at [email protected]