How to Set Up Product Feed for Conversios MS App

The Product Feed syncs your Shopify products to Microsoft Merchant Center so they can be used for Microsoft Shopping Ads and free product listings.
No manual uploads or technical setup are required.

Microsoft Ads and Microsoft Merchant Center sign-in are already completed during the main setup if not then complete that first.

Step 1: Open Product Feed

1. Go to Shopify Admin
2. Open Conversios for Microsoft Ads
3. Navigate to Product Feed

Step 2: Select Merchant Center Account

1. Choose the connected Microsoft Merchant Center account
2. Click Continue

This is the account where your Shopify products will be synced.

Step 3: Create a New Feed

1. Click Create New Feed
2. Enter a Feed Name (any internal name)
3. Select:
   • Country
   • Language
4. Choose Auto Sync (recommended)

Auto Sync keeps product price, availability, and details updated automatically.
You can also sync manually at any time.

Step 4: Choose Products

Select which products you want to include in the feed.

You can filter products by:

• Collection
• Vendor
• Product type

Only selected products will be added to the feed.

Step 5: Sync Products

1. Click Sync Products
2. Wait for the sync to complete

Your products will now appear in Microsoft Merchant Center and become eligible for:

• Microsoft Shopping Ads
• Free product listings

Manage Existing Feeds

From the Product Feed list, you can:

• Open Feed – View feed details and sync status
• Sync Now – Manually update products
• Delete Feed – Stop syncing and remove the feed

Deleting a feed stops all future updates for that feed.