How to Set Up Microsoft Ads Conversion Tracking

Microsoft Ads Pixel (also known as UET tag) helps you track eCommerce and lead events from your WooCommerce store, such as purchases, add-to-cart actions, checkout steps, and form submissions. This data can be used to optimize your Microsoft (Bing) Ads campaigns.

Step 1: Sign In with Microsoft and Connect Your Ads Account

1. In your WordPress admin dashboard, go to
   Conversios → Pixel & Analytics → Microsoft Ads Pixel (Bing)
2. Click Sign in with Microsoft and log in with your Microsoft account.
3. Select the following from the dropdowns:
   • Microsoft Ads Manager Account
   • Microsoft Ads Account
   • Microsoft Ads Pixel ID (UET tag)
4. Click Change next to any field to switch accounts or tags if needed.

Don’t have a Microsoft Ads account?
Click Create Now to set one up directly from this screen.

Don’t have a UET tag?
Click Create Now next to the Pixel ID dropdown to generate a new UET tag.

Step 2: Enable Conversion Tracking Events

Once your Microsoft Ads account and UET tag are connected, enable the WooCommerce events you want to track:

• Purchase (WooCommerce)
• Add to Cart (WooCommerce)
• Begin Checkout (WooCommerce)
• Form Lead Submit

Click Enable now next to each event to start tracking.

Step 3: Verify Your Conversion Tracking

To ensure your events are being tracked correctly:

1. Visit your store and perform test actions like adding a product to cart or completing a purchase.
2. In your Microsoft Ads account, go to Tools → UET Tag Helper or use the Microsoft Clarity integration.
3. You can also check the Conversion goals section in your Microsoft Ads dashboard to confirm if data is being received.

Note: It may take some time for conversion data to appear in your reports.

What’s Enabled by Default?

• eCommerce event tracking including Purchase
• Lead generation event tracking including Form Submit

These events are automatically mapped to Microsoft Ads and sent via the UET tag for accurate conversion tracking.