Set Up Meta (Facebook) Pixel (AIO Pixel Pro Plugin)

You can track key eCommerce and lead generation events like purchases and form submissions using Facebook Pixel and the Conversions API. 

This improves your Meta Ads performance by sending both browser and server-side events for better accuracy and attribution.

Step 1: Connect Your Facebook Business Account

1. In your WordPress admin dashboard, go to
   Conversios Pro → Pixel & Analytics → Facebook Pixel.

2. Click Sign in with Facebook and choose the appropriate Facebook account connected to your Business Manager.

Step 2: Add Your Facebook Pixel

Enter your Pixel ID > Click  save and apply the settings.

Once added, all eCommerce events like Purchase and lead events like Form Submit will be automatically tracked.

Follow this guide to find your Facebook Pixel ID

Step 3: Add a Test Event Code(Optional) 

To verify if server-side events are being received:

• Enter your Test Event Code (e.g., TEST12345) in the provided field.
• Use this code in Facebook Events Manager under the Test Events section to validate that your pixel and server events are working.

This helps confirm that both browser and server events are firing correctly.

Need help finding it? Check this guide to find your Test Event Code