Purchase Event Not Tracking in Conversios MS App

When purchase events are not recorded, it is usually related to the checkout flow or tracking setup. This can happen when:

• Certain payment methods (such as PayPal, MobilePay, etc.) do not redirect users to the Shopify Thank You page

• Customers close the browser tab before the page fully loads

Purchase tracking issues may also occur due to:

• Caching issues

• Delayed order confirmation

• Ad blockers

• Consent restrictions

• Conflicts caused by multiple tracking scripts or apps firing purchase events incorrectly

In some cases, order status conditions or custom checkout implementations can prevent the purchase event from triggering as expected. Using multiple tracking sources can also lead to conflicts and prevent accurate data recording.