Prerequisites for Conversios MS App

Before installing Conversios for Microsoft Ads, review the following to ensure accurate tracking and clean product feed data.

1. Existing Tracking Apps or Scripts

• Uninstall or disable other Microsoft Ads / UET tracking apps
• Remove any hard-coded Microsoft UET scripts added to theme files
• Avoid running multiple apps for Microsoft Ads conversion tracking

This helps prevent duplicate conversions and inconsistent Microsoft Ads reporting.

2. Manual UET or Feed Setup

• Do not manually add UET tags in theme.liquid or other theme files
• Do not upload product feeds manually to Microsoft Merchant Center
• Conversios automatically manages UET tracking and product feeds

Using a single tracking and feed source ensures reliable data sync.

3. Order Tracking via Thank You Page

Purchase tracking requires customers to land on the Shopify Thank You page after payment.

• Orders are tracked only when the Thank You page loads
• Payment gateways must redirect customers back to the store after payment
• Most gateways include a return or redirect option – ensure it is enabled

If customers do not return to the Thank You page, purchase events cannot be recorded.

If you’re unsure about any of the above, contact the Conversios support team at [email protected] before proceeding.