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January 28, 2026
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Microsoft Ads Tracking Not Working? Start Here

We understand this can be concerning. In most cases, Microsoft tracking issues are caused by setup gaps, account connection issues, or conflicting scripts. Review the checks below.

Basic Setup Checks

  • Ensure Conversios for Microsoft Ads is installed and active in your Shopify store.

  • Verify that your Microsoft Ads account and UET tag are correctly connected in the app.

  • Confirm the selected UET tag is correct and all settings are saved.

  • Make sure no other apps or custom scripts are installing Microsoft UET.

  • Remove any manually added tracking scripts from theme or checkout files.

Multiple tracking sources can cause conflicts and prevent data from being recorded correctly.

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