Google Ads Report (SST Pro Plugin)

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This report shows how your Google Ads campaigns are performing across key metrics like impressions, clicks, conversions, sales, and return on ad spend (ROAS). It helps you identify which campaigns are driving results and where optimization is needed.

Google Ads Overview Metrics

This section gives a high-level summary of your overall Google Ads performance.
Data is pulled directly from your connected Google Ads account.

• Impressions – Total times your ads were shown
• Clicks – Total ad clicks by users
• Conversions – Number of tracked conversion actions
• Sales – Revenue generated from Google Ads
• Average CPC – Average cost per click
• Cost – Total ad spend for the selected date range
• ROAS – Return on ad spend (Sales ÷ Cost)

Use this overview to quickly understand overall ad effectiveness.

All Google Ads Performance Metrics

Below the overview, you’ll find detailed reports split into three views: Campaign Performance, Keyword Performance, and Search Term Report.

Campaign Performance Report

See how each individual campaign is performing.

• Campaign Name – Name of the campaign
• Daily Budget – Daily ad spend set
• Status – Whether the campaign is active or paused
• Clicks – Total ad clicks
• Conversions – Tracked conversions from the campaign
• Cost – Total ad spend
• Sales – Revenue attributed to that campaign

Use this section to identify high- and low-performing campaigns.

Keyword Performance Report

Shows performance by keyword across campaigns.

• Keyword – The keyword being targeted
• Campaign Name – Associated campaign
• Impressions – How often the keyword triggered ads
• Clicks – Clicks from the keyword
• Cost – Ad spend for the keyword
• Conversions – Conversions from that keyword
• Sales – Revenue generated
• CTR (%) – Click-through rate

Use this to refine your keyword bidding and targeting strategy.

Search Term Report

Shows the actual search terms users typed that triggered your ads.

• Search Term – The user’s search query
• Campaign Name – Campaign it matched
• Impressions – Times the ad was shown
• Clicks – Total clicks
• Cost – Total spend
• Conversions – Tracked conversions
• Sales – Revenue generated
• CTR (%) – Click-through rate

Use this report to identify high-intent terms and exclude irrelevant ones.

Visual Charts

Trend charts are shown when data is available. These help you track performance over time.

• Daily Clicks
• Daily Cost
• Daily Conversions
• Daily Sales

Use these visuals to spot performance spikes, seasonal shifts, or budget issues.

Export and Schedule

You can:

• Download the report as a white-label PDF with your brand logo
• Schedule weekly email delivery to receive this report in your inbox

Check this guide: How to Automate Email Reports and Add Your Branding